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Hi, we're RED

Award-winning SEO Sydney Agency

Red Search is an award-winning SEO Sydney agency focused on helping Australian brands scale online. We do this through SEO (search engine optimisation). As part of your SEO strategy, we conduct extensive market research, data collection and strategic implementation of advanced search optimisation practices.

Our team of SEO Sydney specialists work with executives, business owners and marketing managers all across Australia to drive real, long-lasting business growth. We simplify the technicals of search marketing and can convey meaningful data that will help you make better business decisions.

Strategy

A detailed custom roadmap designed to maximise your return-on-investment & drive long-term results.

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Ongoing SEO

One grand campaign that constantly evolves based on valuable data and insights extracted by our team.

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Red Local

Capture highly targeted local search traffic – customers who are located nearby and ready to transact.

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Migrations

Custom migration solutions that protect against severe SEO ranking fluctuations & organic traffic loss.

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Our Work in Sydney

Eyecare Plus

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Cerrone Jewellers

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Banardos Australia

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Grinders Coffee

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Paul’s Rubbish Removal

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SEO Services Sydney

We love the thrill of experimentation and solving complex marketing goals through SEO. We deliver exceptional SEO results at every turn, crafting evolving SEO strategies that are always centred around your business goals.

SEO Strategy

Without a proper SEO strategy, you may be investing a lot of money into SEO that simply won’t work. This could be because of various factors. The main factors include incorrect keyword targeting, poor assessment of the market and competition or a misleading judgement of what the website ‘actually needs’.

This is why you need a team of experienced Sydney SEO specialists. Our SEO agency experts craft together tailored SEO strategies while also properly managing its execution.

Keyword Research

Keywords are at the heart of every SEO campaign. As a Sydney SEO agency, we conduct thorough keyword research to identify which keywords will help your business generate sales.

Our SEO Sydney experts use a few key indicators to accurately drill down to our group of chosen target keywords. We do this by looking at the keyword category, user search intent and keyword competition (difficulty). Through the completion of our keyword research, our SEO specialists will then strategically map out your SEO strategy or content marketing strategy.

On-Page Optimisation

Google has continued to place more importance on user experience (UX) in its core ranking algorithm. This is no surprise. On-page factors are highly important and must compliment the user’s experience when browsing through a web page.

We complete comprehensive on-page optimisation audits to make sure that your page stacks up against your competitors. This includes all titles, meta descriptions, image attributes, Schema markups, heading tags (H1, H2, H3, H4), internal links, external links, keyword frequency, LSI keywords and more.

Local SEO

Local SEO has the potential to generate high-quality leads to businesses that are targeting a localised region. We assess a combination of local SEO factors such as Google My Business optimisation, local citations, NAP consistency, Google Reviews, LocalBusiness Schema and localised content.

It's absolutely crucial that your local SEO strategy be put together in a way that engages with your local market. Working with a local SEO agency who understands your local market can provide huge advantages to your business. With the right local SEO strategy, it's never been easier to connect with highly targeted customers in your area.

SEO Migration

All websites that are going through a new website launch will need to consider how it will impact their SEO. Without a proper website migration strategy (with a focus on SEO), you potentially risk huge losses in SEO rankings and organic traffic.

Our Sydney SEO specialists craft bespoke migration strategies designed to protect your website during an exciting and sensitive phase. Our SEO experts implement and provide best-in-class SEO recommendations to ensure your SEO results remain intact. We work with in-house digital marketing teams and external web developers to help facilitate the migration of your website.

Lost SEO Rankings

Has your website been a casualty to one of Google's many algorithm updates? Our team of Sydney specialists can help. We're actively engaged with businesses across all verticals, helping them successfully recover from both severe and minor SEO penalties.

Our Sydney SEO specialists drive straight into Google Analytics, Google Search Console and our own tools to identify patterns and trends that may have caused your drop. We then put together an actionable SEO plan (based on priority) to get you back on your feet. As your SEO company in Sydney, we're with you every step of the way.

Link Building Strategy

Acquiring high-quality backlinks is often the hardest component to get right in SEO. The reality is that, without a proper link acquisition strategy, you will most likely not rank for the highest sought-after keywords in your industry.

During your initial SEO discovery phase, we put together a bespoke link building strategy with the goal of acquiring backlinks that hold real value to your business. We consider and actively assess domain authority, the link profile of each linking root domain and anchor text. More importantly, we execute our link strategy to achieve sustainable link velocity, resulting in maximum results for your Sydney SEO campaign.

Content Strategy

A well-crafted content strategy lies at the heart of every exceptional Sydney SEO campaign. We provide expert content development capabilities to help to scale your brand’s SEO. We develop content right here in our SEO Sydney agency, directly tailoring to the Australian market.

Content factors that we look at include keyword search intent, the word count of our copy, keyword frequency, LSI keyword inclusions, keyword search volume, traffic potential of target keyword and keyword conversion probability.

Our SEO Process

Research & Strategy

Business and competitor research is conducted within the first stage of every Sydney SEO campaign. We call this the discovery phase. At its core, our discovery allows us to sufficiently benchmark and set expectations on campaign deliverables.

We audit your website to collect valuable competitor and market data. We then formulate a bespoke SEO strategy designed to suit your business and solve your growth challenges.

Seamless Implementation

Timely and swift implementation of core findings is the key to achieving successful results. We can work with your web development team or have our own in-house Sydney SEO specialists implement best SEO practices.

All our staff are senior SEO experts in Sydney. You will always receive the highest level of support and implementation expertise. We don't just set and forget, we're with you every step of the way.

Transparent Reporting

We work with industry-leading SEO reporting tools. This allows us to extract valuable business metrics and serve them to you in a fast and accurate manner.

All project reporting is done in a transparent manner. Business owners and senior staff can access reports conveniently, allowing them to make key business decisions moving forward. Ultimately, our mission is to ensure that your business receives every possible advantage over your competitors.

White-hat SEO Agency

We believe that only through white-hat SEO practices are we able to achieve sustainable, long-lasting growth results. With over 10 years of industry experience, our SEO Sydney specialists implement best-in-class SEO strategies that consistently deliver real business results.

Our white-hat philosophy involves ongoing ethical optimisation of technical, on-page and off-page factors – using only the most innovative tools available in the SEO market.

Testimonials

"Red Search were quick to understand our business objectives and had applied a structured SEO solution that worked to drive sustainable growth in our organic eCommerce traffic."

Petar Mrkela, Digital Marketing Manager - Coca Cola Amatil

Awards & Partners

Platforms & Tools

FAQs

  • How does SEO Sydney work?

    You might have found our site by browsing for 'SEO Sydney' in Google or other search engines. That itself should give you a hint towards understanding effective Search Engine Optimisation, just like how you found us through one of the most competitive keywords in Australia.

    If you’re not entirely familiar with SEO (search engine optimisation), you might stumble upon tons of confusing and contradictory terms about best SEO practices.

    Simply put it, SEO is a never-ending process of sending super relevant signals to Google and other search engines to process. The result of ongoing SEO optimisation is to rank your site on top of search engine results pages (SERPs) and generate a stream of highly target traffic (customers).

    What this means, is that you want to optimise and build your website to ultimately become an 'authority' in your industry. Otherwise known as an authority website.

    Google and other search engines utilise intricate search algorithms that interweave hundreds if not thousands of attributes and ranking factors to index and rank every page it crawls. As an award-winning SEO agency in Sydney, we stand by our vision to stay in the loop of ranking factors to craft and mobilise the most effective strategies to help your brand outrank the competition.

    We have a professional team of SEO Sydney experts who own their craft. We live and breathe SEO and are passionate about keeping up with the latest search engine marketing trends. Since our SEO agency's inception, our data-driven and time-tested SEO strategies have proven to time-and-time again, deliver sustainable results.

    Our Sydney SEO experts produce high-quality organic traffic by focusing on profitable keywords and actionable strategies focused on your brand. Whether you’re looking to expand on your existing market presence or are looking to expand into another state, we can help. Our SEO specialists have the winning formula to generate high-converting leads to your brand using bespoke search engine optimisation solutions.
  • What are the benefits of SEO?

    Working with an SEO agency in Sydney can have huge benefits for your growing business. SEO allows your business to organically show up on Google's search results 24/7, 7 days per week, 365 days a year. With SEO, you don't need to pay Google for ad spend – you rank organically for your most relevant keywords.

    When Sydney SEO is done right, the benefits can be extremely long-lasting. This means consistent growth in sales and revenue as customers are constantly finding and clicking on your website. For a Sydney business looking to capitalise and get ahead, SEO can be game-changing.

    We recommend speaking with our SEO experts in Sydney today. We'll provide a strategic SEO consultation where we look at your business, market, competition and provide an in-depth look at SEO potential.
  • What’s your approach to search engine optimisation (SEO)?

    We have over 10+ years in Sydney SEO, working across various industries to achieve long-lasting results. Google SEO and search algorithms can be volatile, and to this end, as a Sydney SEO agency, we never stop learning.

    We take an honest and transparent approach to our Sydney SEO services. We combine all core principles of white-hat SEO to provide your business with a tailored solution that produces sustainable year-on-year results. Everything we do is tied in with your business revenue goals in mind.
  • Can your SEO company generate consistent HQ leads?

    When it comes to delivering substantial inbound marketing leads to your website, SEO is one of the most cost-effective strategies you can streamline the growth of your brand. Not only do we strive to hit the first page of Google for all your most relevant keywords, but we also ensure that your SEO results sustain over the long-haul.

    Traditional advertising reaches out to your target consumers on a massive scale, whether or not they are interested in buying your products and services. In contrast, our SEO Sydney strategies work to determine what your buyers are looking for and then taking proactive steps to target them. We take a laser-like approach, meaning we're getting in front of customers you care about.

    That said, SEO itself is extremely consumer-centric. Instead of sending annoying and spam emails or display ads, SEO allows your website to appear on the first page of Google for virtually any keyword. This heavily favours your business' marketing over other channels – allowing you to connect with a diverse range of customers through strategic keyword targeting.

    Furthermore, our SEO Sydney agency delivers a seamless and valuable user experience to customers without interrupting their intent to purchase from you. Instead of investing in a hit and miss digital marketing strategy, SEO acts as a gateway, allowing customers to find your website and understand more about who and what your brand is about.

    At Red Search, we conduct due-diligence around assessing your SEO landscape. Our SEO Sydney specialists determine what your consumers are looking for and in-turn craft tailored SEO strategies to suit your digital marketing goals.
  • How much does SEO cost in Sydney?

    The cost of SEO in Sydney can vary depending on your growth targets, market landscape and the state of your website. Typically, our Sydney SEO services start at $2,000+GST and scale upwards from there. We ensure that every dollar you invest in your SEO campaign comes back full-circle to provide maximum value in revenue generated.

    In one example scenario, implementing a more localised SEO strategy for a single Sydney suburb costs far less than capturing the Australian or even the global market. Similarly, if you are already dominating a local niche market, achieving remarkable SEO results is far easier than competing with other big brands in a massive market.

    We encourage you to consult with our SEO Sydney specialists to evaluate your current website position and analyse the amount of work needed to establish a successful SEO campaign.

    Some factors that will determine the cost of your SEO campaign in Sydney include::

    • Number of target keywords
    • Market size
    • Market competition
    • Website age and authority
    • Web design, structure, and overall content
    • Brand objectives and target timeframes
    • Marketing KPIs
    With all the above factors in mind, Red Search guarantees award-winning SEO services in Sydney. We're completely transparent and honest with our work, and everything is reported on directly during each monthly meeting. Expect more from our SEO services in Sydney.
  • Are you a white-hat SEO Sydney agency?

    Yes. All of our SEO services in Sydney are completely white-hat and Google-safe. We believe in creating innovative, sustainable strategies that achieve real business results. To do this effectively as a specialist SEO agency, we need to work in-line with Google's best practices, not against.

    All our Sydney SEO clients are testaments to our philosophy. We act as your white-hat SEO partners, providing SEO services that work.
  • Do you specialise in WordPress SEO?

    We provide SEO services specifically tailored to suit WordPress business websites. With WordPress holding a 62% market share of being the CMS-of-choice, we make it our mission to understand WordPress SEO.

    Our SEO specialists in Sydney are all senior specialists who have countless years of experience working with WordPress websites across all major industries. We use a combination of various leading WordPress SEO plugins to maximise its performance capabilities, plugins including WP Rocket, Yoast SEO Premium, Schema Pro and more.
  • What industries do you work with?

    We work with middle to large-sized business across Sydney. For smaller, growing businesses, we generally work with brands who are turning over at least $2M+ and are striving for ambition growth targets.

    Industries that we work with include government, healthcare, professional services, hospitality, not-for-profits, manufacturing and home improvement. Please speak to us today and find out more about our Sydney SEO work.
  • Do you have SEO Sydney case studies?

    Yes. You can view all our SEO case studies here.

    As an SEO company in Sydney, we're completely transparent with our work. Our SEO clients understand that white-hat SEO takes time. For us to provide a seamless SEO service, we conduct regular meetings to discuss SEO campaign progress – making sure that you understand where your campaign is heading at all times.
  • Do you guarantee first page Google rankings?

    No. We do not provide an SEO guarantee to any Sydney businesses. Due to the nature of search marketing and even Google's own policy, no ethical Sydney SEO company should be providing any sort of ranking guarantees.

    Google has officially provided its stance on SEO guarantees. They have warned against SEO companies who offer or claim the following:

    • Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.
    • Be careful if a company is secretive or won't clearly explain what they intend to do.
    • If they guarantee you that their changes will give you first place in search results, find someone else.
    • Guarantees ranking, but only on obscure, long keyword phrases you would get anyway
  • Do you guarantee an increase in organic website traffic?

    No, we don't. While we do have a strong track record of consistently improving SEO traffic for our clients, to provide any sort of SEO guarantee would be unethical.

    We believe any sort of SEO guarantee goes directly against what Google has warned many businesses on. A reputable Sydney SEO company will be able to provide numerous case studies around the SEO results they have achieved in your industry.
  • Do you provide small business SEO services?

    Yes, we provide SEO services to small businesses across Sydney. Our SEO Sydney services are typically more tailored around businesses who already have an established online presence and are looking to scale their marketing efforts.

    We also help Sydney businesses who have done SEO with other SEO companies in past – without achieving noticeable results. Through white-hat SEO, we can identify where your best opportunities are and put together an actionable plan to get your business back on its feet and moving in the right direction. We're a Sydney SEO company that understands the growth challenges of small businesses.
  • What is the size of your SEO team in Sydney?

    We're a Sydney SEO company that consists of 7 senior SEO specialists.

    We do not stretch ourselves thin by focusing on other digital marketing channels (such as Google Ads or web design). Instead, our in-house SEO Sydney team purely focuses on white-hat search engine optimisation. We believe this speciality is necessary to keep our Sydney clients at the forefront of their respective industries.

    Our Sydney specialist team works with business owners, marketing directors, marketing executives and digital marketing executives to actively hit ambitious growth goals.

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