Hi, we're RED

Award-winning SEO Agency in Sydney

Red Search is a specialist SEO agency focused on helping Sydney businesses grow online. We do this through SEO (search engine optimisation). As part of your SEO strategy, we conduct extensive market research, data collection and strategic implementation of advanced search optimisation practices.

Our team of SEO specialists work with executives, business owners and marketing managers all across Sydney to drive real, long-lasting business growth. We simplify the technicals of search marketing and can convey meaningful data that will help you make better business decisions.


A detailed custom roadmap designed to maximise your return-on-investment & drive long-term results.

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Ongoing SEO

One grand campaign that constantly evolves based on valuable data and insights extracted by our team.

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Red Local

Capture highly targeted local search traffic – customers who are located nearby and ready to transact.

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Custom migration solutions that protect against severe SEO ranking fluctuations & organic traffic loss.

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Our Work in Sydney

Eyecare Plus

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Cerrone Jewellers

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Banardos Australia

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Grinders Coffee

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Paul’s Rubbish Removal

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Simply Maid

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SEO Services Sydney

SEO Strategy

Without a proper SEO strategy, you may be investing a lot of money into SEO that simply won’t work. This could be because of various factors. The main factors include incorrect keyword targeting, poor assessment of the market and competition, or a misplaced judgement of what the website ‘actually needs’.

This is why we emphasise the need for a bespoke SEO strategy. Our SEO consultants in Sydney will work with you to identify where your business is at and what exactly we will need to do to fulfill your objectives. We then put together a tailored strategy and manage its execution, keeping you informed every step of the way.

Keyword Research

Keywords are at the heart of every SEO campaign. As an SEO agency in Sydney, we conduct thorough keyword research to identify which keywords will most effectively generate your business with the sales it needs.

Our SEO specialists use a select range of core indicators to accurately drill down our target keywords. We do this by looking at the keyword category, user search intent and keyword competition (difficulty). Through the completion of our keyword research, our SEO specialists will then have a clear roadmap of which keywords we will include in your SEO campaign.

On-Page Optimisation

Google has continued to place higher importance on user experience (UX), with the core search algorithm reflecting this for the past decade. The importance of UX comes as no surprise. On-page optimisations are highly important and must work to complement the user's experience when they are browsing through your website.

We complete comprehensive on-page optimisation audits to ensure that your page stacks up against your competitors. This includes all titles, meta descriptions, image attributes, Schema markups, heading tags (H1, H2, H3, H4), internal linking, external linking, keyword density, LSI keywords and more.

Local SEO

Local SEO has great potential to generate a stream of high-quality leads to your businesses should your objective be to target a specific region or locality. We assess a combination of local SEO factors such as Google My Business optimisation, local citations, NAP consistency, Google Reviews, LocalBusiness Schema and localised content.

It's absolutely crucial that your local SEO strategy be put together in a way that engages with your local market. Working with a local SEO agency in Sydney that understands your audience can have huge advantages to your business. With the right local SEO strategy, it's never been easier to connect with highly targeted customers in your area.

SEO Migration

All websites that are going through a new website launch will need to consider how it will impact their SEO. Without a proper website migration strategy (with a priority on SEO), you may potentially risk huge losses in SEO rankings and organic traffic. It is important to note that these losses may take your business years to recover from.

To safeguard your business from severe ranking losses, our SEO specialists in Sydney craft bespoke migration strategies designed to protect your website during an exciting and sensitive phase. Our SEO experts implement and provide best-in-class SEO recommendations to ensure your SEO results remain intact. We work with in-house digital marketing teams and external web developers to help facilitate the migration and launch of your new website.

Lost SEO Rankings

Has your website been a victim to one of Google's many algorithm updates? Our team of SEO specialists in Sydney can help. We are actively engaged with businesses across all major industries, helping them successfully recover from both severe and minor SEO penalties. This may include both manual penalties or algorithmic penalties imposed by Google.

Our SEO specialists in Sydney dive straight into Google Analytics, Google Search Console, and our own industry-leading tools to identify patterns that may have caused your drop. We then put together an actionable SEO plan (based on priority) to get you back on your feet. As your SEO company in Sydney, we're with you every step of the way.

Link Building Strategy

Acquiring high-quality backlinks is often the hardest component to get right in SEO. The reality is that, without a proper link acquisition strategy, you will most likely not rank for the highest sought-after keywords in your industry.

During your initial SEO discovery phase, we put together a bespoke link building strategy with the goal of acquiring backlinks that hold real value to your business. We consider and assess your domain authority, number of existing backlinks and your competitors' link profiles. More importantly, we execute our link strategy to achieve sustainable link velocity, resulting in a natural link profile that is not only Google-safe but also achieves significant ranking improvements.

Content Strategy

A well-crafted content strategy lies at the heart of every exceptional SEO campaign. We provide expert content development capabilities to help to scale your brand’s SEO. We develop content right here in our Sydney office, directly tailoring to the Australian market.

Content factors that we look at include keyword search intent, the word count of our copy, keyword frequency, LSI keyword inclusions, keyword search volume, traffic potential of target keyword and keyword conversion probability.

Our SEO Process

Research & Strategy

Business and competitor research is conducted within the first stage of every SEO campaign. We call this the discovery phase. At its core, our discovery allows us to sufficiently benchmark and set expectations on campaign deliverables.

We audit your website to collect valuable competitor and market data. We then formulate a bespoke SEO strategy designed to suit your business and solve your growth challenges.

Seamless Implementation

Timely and swift implementation of core findings is the key to achieving successful results. We can work with your web development team or have our own in-house Sydney SEO specialists implement best SEO practices.

All our staff are senior SEO experts in Sydney. You will always receive the highest level of support and implementation expertise. We don't just set and forget, we're with you every step of the way.

Transparent Reporting

We work with industry-leading SEO reporting tools. This allows us to extract valuable business metrics and serve them to you in a fast and accurate manner.

All project reporting is done in a transparent manner. Business owners and senior staff can access reports conveniently, allowing them to make key business decisions moving forward. Ultimately, our mission is to ensure that your business receives every possible advantage over your competitors.

White-hat SEO Agency in Sydney

We believe that only through white-hat SEO practices are we able to achieve sustainable, long-lasting growth results. With over 10 years of industry experience, our SEO specialists in Sydney implement best-in-class SEO strategies that consistently deliver real business results.

Our white-hat philosophy involves ongoing ethical optimisation of technical, on-page and off-page factors – using only the most innovative tools available in the SEO market.


"Red Search were quick to understand our business objectives and had applied a structured SEO solution that worked to drive sustainable growth in our organic eCommerce traffic."

Petar Mrkela, Digital Marketing Manager - Coca Cola Amatil

"Red Search have been instrumental in helping us grow our business. The team are professional, personable and have great attention to detail when working on our campaign. It's been a huge 4 years of growth and we look forward to another big 4."

Michael B. Marketing Manager - Paul's Rubbish Removal

"The team at Red Search have immersed themselves into our business and have helped us rank for the competitive keywords in our industry, such as tree removal Sydney and tree lopping Sydney. We are grateful to have finally found an agency that continually acts to ensure that we are always ahead of the curve."

Joseph Khoury, Founder - Trees Down Under

"Red Search have worked with us over the past 2 years and have completely transformed our company's digital marketing. We now rank on the first page of Google for many of our biggest keywords, generating a consistent stream of high-quality leads for our operations team.

Adriana A. Marketing Manager - Kurt's Rubbish Removal

Awards & Partners

Platforms & Tools


  • How does SEO work?

    You might have found our site by searching for the keyword 'SEO Sydney' in Google. This in itself should give you a hint towards understanding the process of Search Engine Optimisation, just like how you found us through one of the most competitive keywords in Australia. If you’re not entirely familiar with SEO (search engine optimisation), you might have stumbled upon tons of confusing and contradictory terms about best SEO practices. To simply put it, SEO is a never-ending process of optimising your website to be super relevant for highly searched through keywords that your customers are searching in Google. The result of ongoing optimisation is to have your website ranking highly on Google, driving highly qualified customers that will generate a stream of sales for your business. Makes sense right? What this means, is that you want to optimise and build your website to ultimately become an 'authority' within your industry. Google will recognise your business as an industry leader and in return, choose to prioritise your website's rankings over your competitors. Google and other search engines utilise intricate search algorithms that interweave hundreds if not thousands of ranking factors in order to index and rank every page it crawls. As an award-winning SEO agency in Sydney, we stand by our vision to stay in the loop of ranking factors to craft the most effective strategies to help your business outrank the competition. We have a professional team of SEO consultants who own their craft. We live and breathe SEO and are passionate about keeping up with the latest search engine marketing trends. Since our SEO agency's inception, our data-driven and time-tested SEO strategies have proven to time and time again, delivered sustainable results.
  • What are the benefits of SEO?

    Working with an SEO agency can have huge benefits for your growing business. SEO allows your business to organically show up on Google's search results 24/7, 7 days per week, 365 days a year. With SEO, you don't need to pay Google for ad spend – you rank organically for your most relevant keywords. When SEO is done right, the benefits can be extremely long-lasting. This means consistent growth in sales and revenue as customers are constantly finding and clicking on your website. For a Sydney business looking to capitalise and get ahead, SEO can be game-changing. We recommend speaking with our SEO consultants today. We'll provide a strategic SEO consultation where we look at your business, market, competition and provide an in-depth look at SEO potential.
  • What’s your approach to SEO?

    We have over 10+ years of experience working with local Sydney businesses, as well as businesses from all across Australia. In this time, we have fine-tuned our SEO approach, ensuring that all our strategies are ethical, scalable and sustainable. We take an honest and transparent approach to our SEO services. We combine all core principles of white-hat SEO to provide your business with a tailored solution that produces sustainable results, year-on-year. Everything we do is tied in with your revenue goals in mind.
  • Can you generate us consistent HQ leads?

    The short answer is, yes. We work alongside your business acting as your direct digital marketing department. Our primary goal and the strategies we use are to ensure that your sales pipeline is continually full, met with a stream of high-quality leads and confirmed bookings. Whether your goal is to drive quality leads through a local region, a specific state or nationally across Australia, we can help your business achieve its growth targets through SEO. Brief us in on your requirements and let's chat further!
  • How much does SEO cost in Sydney?

    The cost of SEO in Sydney can vary depending on your growth targets, market landscape and the state of your website. Typically, our SEO services start at $2,000+GST and scale upwards from there. We ensure that every dollar you invest in your SEO campaign comes back full circle to provide maximum value in revenue generated. In one example scenario, implementing a more localised SEO strategy for a single Sydney suburb costs far less than targeting the Australian or even the global market. Similarly, if you are already dominating a local niche market, achieving remarkable SEO results is far easier than competing with other big brands in a massive market. We encourage you to consult with our SEO specialists to evaluate your current website position and analyse the amount of work needed to establish a successful SEO campaign. Some factors that will determine the cost of your SEO campaign includes:
    • Number of target keywords
    • Market size
    • Market competition
    • Website age and authority
    • Web design, structure, and overall content
    • Brand objectives and target timeframes
    • Marketing KPIs
    With all the above factors in mind, we're completely transparent and honest with our work. Everything is reported on directly during each monthly meeting. Expect more from our specialist SEO services.
  • Are you a white-hat SEO agency?

    Yes. All of our SEO services are completely white-hat and Google-safe. We believe in creating innovative, sustainable strategies that achieve real business results. To do this effectively as a specialist SEO agency, we work in line with Google's quality guidelines, not against them. The success of our clients is a testament to our philosophy. We act as your SEO partners, providing SEO services that are scalable and transparent.
  • Do you specialise in WordPress SEO?

    We provide SEO services specifically tailored to suit WordPress business websites. With WordPress holding a 62% market share of being the CMS-of-choice, we make it our mission to understand WordPress SEO.

    Our SEO specialists in Sydney are all senior specialists who have countless years of experience working with WordPress websites across all major industries. We use a combination of various leading WordPress SEO plugins to maximise its performance capabilities, plugins including WP Rocket, Yoast SEO Premium, Schema Pro and more.
  • What industries do you work with?

    We work with middle to large-sized business all across Sydney. For smaller, growing businesses, we generally work with brands who are turning over at least $2M+ and are striving for ambition growth targets.

    Industries that we work with include government, healthcare, professional services, hospitality, not-for-profits, manufacturing and home improvement. Please speak to us today and find out more about our SEO work.

  • Do you have SEO case studies in Sydney?

    Yes. You can view all our SEO case studies here. We're completely transparent with our work. Our clients understand that white-hat SEO takes time. For us to provide a seamless SEO service, we conduct regular meetings to discuss SEO campaign progress, making sure that you understand where your campaign is heading at all times.
  • Do you guarantee first page Google rankings?

    No, we do not provide an SEO guarantee to any of our clients. Due to the nature of search marketing and even Google's own policy, no ethical SEO agency in Sydney should be providing any sort of keyword ranking guarantees. Google has officially provided its stance on SEO guarantees. They have warned against SEO agencies who offer or claim the following:
    • Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.
    • Be careful if a company is secretive or won't clearly explain what they intend to do.
    • If they guarantee you that their changes will give you first place in search results, find someone else.
    • Guarantees ranking, but only on obscure, long keyword phrases you would get anyway
  • Do you guarantee an increase in SEO traffic?

    No, we don't. While we do have a strong track record of consistently improving SEO traffic for our clients, providing any sort of SEO guarantee would be unethical. Any sort of SEO guarantee goes directly against what Google has warned businesses on. Speak to our SEO specialists today and we will be able to provide numerous case studies around the SEO results we have achieved in your industry.
  • Do you provide small business SEO services?

    Yes, we provide SEO services to small businesses all across Sydney. Our SEO services are typically tailored to businesses that already have an established online presence and are looking to scale their marketing efforts. We also help businesses who have done SEO with other SEO companies in past, who have not achieved noticeable results. Through white-hat SEO, we can identify where your best opportunities are and put together an actionable plan to get your business back on track and moving in the right direction. Our SEO consultants understand the real growth challenges of small businesses. Speak with our SEO specialists today and let's put together a strategy that works for your small business.
  • What is the size of your SEO team in Sydney?

    Our SEO agency consists of 7 senior SEO specialists. We do not stretch ourselves thin by focusing on other digital marketing channels (such as Google Ads or web design). Instead, our in-house Sydney team purely focuses on white-hat search engine optimisation. We believe this specialty is necessary to keep our clients at the respective forefront of their industries. We are not a jack of all trades agency. If you are looking for a specialist agency to provide a working SEO solution to meet your requirements, then let's chat today!

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