eCommerce SEO Services

Sydney’s most trusted eCommerce SEO specialists, focused on real growth. We don’t do everything—just SEO, done properly.

Techbehemoths Awards 2022 Winner v2
APAC Search Awards 2021 Winner
Semrush Search Awards 2020 Winner
DAN Agency Network
Australia Web Industry Association 2
Semrush agency partner

Premier eCommerce SEO Agency

eCommerce SEO Specialisation

We have over 12 years of experience working with all the most popular eCommerce platforms. Our experts know how to make eCommerce work. 

Business Focused SEO Consultants

Our SEO team are data nerds who convert eCommerce traffic into real sales and revenue. We’re focused on your bottom line, and that’s your store’s revenue.

We're Your SEO Partner

We take the time to understand your business and what makes you tick. If we’re the right fit, consider us committed for the long haul. 

Bespoke eCommerce SEO Strategy

Receive a custom SEO strategy designed to maximise your eCommerce store’s visibility and sales. We bring in the customers, leaving you with more time to grow your business.

Featured Results

Eyecare Plus logo

Find out how we helped Eyecare Plus achieve their SEO goals

+24%
SEO New Users
+79%
Google Clicks
+41%
Google Impressions

What Our Clients Say

“Red Search were quick to understand our business objectives and applied a structured SEO solution that worked to drive sustainable growth in our eCommerce traffic.”

Coca Cola Amatil
Petar Mrkela

Coca-Cola Amatil

“I first contacted Daniel when we were only operating in Sydney. We now operate in 7 different cities Australia-wide with over 40 contractors. After 5 years, Daniel has become an irreplaceable part of my business.”

Simply Maid Logo
Huy Hoang

Simply Maid

“Red Search has been instrumental in growing our business. They are professional, personable and possess great attention to detail. It’s been a huge 4 years of growth and we look forward to another big 4.”

Paul's Rubbish Removal Black Logo

“Red Search have immersed themselves in our business and have ranked us for the most competitive SEO keywords in our industry. We are grateful to have finally found an agency that continually acts to put our needs first.”

Trees Down Under
Joseph Khoury

Trees Down Under

“The Red Search team are exceptionally creative in well-researched content that outsmarts the competition. Highly recommend them.”

University Sydney
Luke Fitzpatrick

The University of Sydney

“Daniel and the team are very efficient and helpful throughout my experience with them. Daniel made SEO very easy to understand and built an amazing website that was not only SEO-friendly but also drove us a stream of sales.”

Nalzo 500x500 White
Alice Nguyen

Nalzo The Label

Related SEO Services

We Work With Industry-Leading SEO Tools

Google Analytics
Google Search Console
Google Data Studio
Google My Business
Screaming Frog
Semrush
Ahrefs
Accuranker
WordPress
Shopify

Have questions? Find out more about how eCommerce SEO works.

Service Questions

Given the sheer scale of online stores, eCommerce SEO is more expensive. Unlike traditional SEO, it requires a higher time investment, especially in handling broader product categories. 

Our eCommerce SEO services start at $2,000+GST. We don’t just manage campaigns, we create a clear roadmap for how every dollar you spend produces measurable returns for your online growth.

If you’re a leading brand ready to scale your eCommerce presence, our SEO experts can help you expand reach, dominate different markets and establish category leadership. 

Here are some elements that could stretch your eCommerce SEO investment:

  • Website age and authority
  • Competitive market landscape
  • Website structure and content quality
  • Product pages and category counts
  • Search keyword targets
  • Defined key performance indicators

Our SEO experts successfully manage and implement campaigns in these leading eCommerce platforms:

  • Shopify
  • Magento
  • WordPress’ WooCommerce
  • BigCommerce

Each has a unique technical structure, so we tailor our SEO campaigns to your platform-specific features.

Absolutely! We specialise in scalable SEO strategies for complex, large-scale eCommerce sites, even with tens of thousands of product catalogues. We lay the groundwork for technical audits and large-category pagination to show listings in manageable chunks. We provide optimisation roadmaps to ensure even the largest brands achieve their organic growth potential.

eCommerce SEO typically take around 3 to 6 months to see results. However, impactful results, like sustained rankings and sales, require 6 to 12 months or more of consistent SEO efforts.

A successful eCommerce SEO strategy requires in-depth, consistent efforts. It rests on four core pillars:

  • Technical SEO: Ensures your site is secure, mobile-friendly, and fast-loading for users and search engines. It improves your site’s indexable features, authority, and trust, considered critical ranking factors for Google.
  • On-Page SEO: Optimises every product, category, or blog page with meta descriptions, headings, high-quality content, target keywords, and internal linking. 
  • Link Building: Acquires high-quality backlinks from reputable, relevant sources organically. A strong backlink profile boosts your domain authority, the trust signals that other websites place on your site. 
  • Content Marketing: Creates valuable, helpful content that attracts, engages, and converts your traffic into buying customers.

Optimising product pages requires precise, high-effort SEO. Our process involves advanced keyword research to find high-intent search terms for each product. These phrases should appear naturally in on-page elements like product titles and descriptions, but not excessively. 

We use long-tail keywords to craft unique and compelling product descriptions. This helps avoid duplicate content across products, so each stands out and fits what users input as search queries. 

Our approach also includes structured data (product schema markup), so search engines can provide better results about your products, including prices, availability, ratings, and reviews.

Yes, we can! Our experienced SEO specialists can resolve technical issues that may be holding your website back from ranking highly on Google. We’ll start with a thorough audit and present you with the most lucrative insights, ready for a pre-planned roadmap implementation.

Certainly, we understand these are essential to scale brands. Our SEO specialists offer bespoke SEO migration support for eCommerce sites undergoing redesigns, platform migrations, or structural updates.

Businesses are under pressure to make their website look and work great. At Red Search, we understand that’s tougher than applying a fresh coat of paint. To ensure mobile-friendliness, we recommend using responsive designs so that content adapts seamlessly on all device types. 

We ensure your site has the right font sizes, spaces, buttons, and features with intuitive navigation. We prioritise our technical and on-page SEO efforts to meet Google’s mobile-first indexing standards and exceed your customers’ mobile expectations.

We review and analyse what’s behind each SEO metric. Our campaigns track KPIs, such as rankings, traffic, conversions, and revenues, the core metrics that matter for every eCommerce owner. Besides these, we also monitor your website’s health and backlink profile growth (referring domains).

Tracking performance could include only a few or more metrics, depending on your short- and long-term goals. All our SEO campaigns include transparent, regular reports focused on metrics that fuel your real business growth.

Some fairly common eCommerce SEO mistakes we often fix are duplicate content, thin product pages, and inadequate keyword research and linking. We also frequently address poor URL structures. Even though these are trivial, leaving them as is could harm your site’s visibility.

Yes, we do. We’re providing strategic SEO solutions for ambitious brands targeting beyond Australia. Our SEO experts help clients build structured sites for international reach, implementing hreflang for accurate language and geographical targeting. 

We also specialise in advanced keyword research and culturally relevant and localised content creation, helping your brand connect with global audiences. 

Absolutely. Evolving search engine algorithms level the playing field, allowing SMBs to dominate their online space. While big brands may dominate broader terms, strategic SEO lets your store focus on long-tail keywords with high purchase intent. Besides niche targeting, focusing on high-quality content creation and seamless user experience can even help you outrank industry giants.

At Red Search, we’re not just another agency. We’re 100% eCommerce SEO specialists founded on industry expertise and proven strategies to reach your brand’s full potential online. We give you a transparent, bespoke approach tailored to your unique business, not just generic templates.

We prioritise building your sustainable brand growth rather than chasing vague metrics. We offer detailed and clear reporting on measurable results, such as increased organic traffic, conversions, and revenue. Our specialists are the extension of your in-house team, on track to make your brand an industry leader.

eCommerce SEO Questions

eCommerce SEO is a strategic approach to optimising your store’s online presence in search engines like Google. It involves refining your site’s technical aspects, content, and user experience. This, in turn, taps the flood of organic traffic that intends to purchase, transact and engage with your brand. 

Notably, it’s essential to improve rankings to generate more qualified leads, product views, and sales. Increased brand visibility also boosts foot traffic if you own a brick-and-mortar store. As millions of brands saturate the digital space, strategic SEO gives your business the cutting edge to succeed online.

eCommerce SEO requires distinct tactics that differ from traditional SEO. While conventional SEO focuses on service or blog pages, eCommerce SEO manages large inventories with product and category pages (sometimes containing thousands of products!).

This sheer volume of pages often requires highly strategic approaches to sidestep duplicate or thin content issues while maximising rankings for product and category-related searches.

Online visitors often have high purchase intent and trust brands appearing in the top organic search results.

This is what SEO aims to do: build trust to rank high and drive qualified traffic to your eCommerce site. Well-executed SEO ensures visitors know and buy your products without a second thought.

Category pages help users find the products they want to buy on your site. It’s essentially a topic page for a group of products, like a skin care brand’s category pages for face, hands, or body. Category page SEO helps organise content and simplify product navigation.

Besides helping users, it allows search engines to understand what the pages on your site are all about. As these pages target broad, high-volume search terms, they most closely match the users’ query and intent. 

If users see that your category pages are relevant to their search query, they are more likely to click through to your site. Though these pages improve your website’s SEO, they require effort, especially in internal linking, using high-quality visuals, and building a hierarchy for products.

Content marketing strategically creates helpful, relevant content to scale one’s brand engagement and reach. It’s what attracts, retains, and converts readers into customers.

 

Creating reliable, informative blogs, buying guides, comparison articles, or FAQs attracts users at each buying stage. This turns traffic into engagements and conversions that could build your site’s topical authority. It can even position you in the top rankings, with high trust and credibility among users and in Google’s eyes.

Yes. With a clear strategy and consistent execution, national SEO allows smaller brands to punch above their weight.

We’ve helped lean businesses outperform national competitors by building stronger content, better site structures, and smarter link strategies.

Site speed can tip the scale in your eCommerce site’s user experience. If a site is too slow, visitors are likely to leave without taking action, like clicking a form or button to purchase items. 

This further explains why site speed, as measured in Google’s Core Web Vitals, is a ranking factor. Google links these high bounce rates to slow site speed, among other factors. This subpar user experience could result in low rankings, directly impacting your brand’s visibility.

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