eCommerce SEO

The fundamentals are the same, but eCommerce adds challenges regular SEO doesn’t face: large catalogues, faceted navigation that spawns thousands of URLs, products that go in and out of stock, and duplicate content across variants. We optimise category and product pages for commercial intent while keeping crawl budget and site architecture under control, so Google ranks the pages that actually sell.

We work across the major eCommerce platforms, including Shopify, WooCommerce and Magento. Each has its own quirks around URL structure, crawlability and schema, so we tailor the technical work to how your store is actually built rather than applying a generic checklist.

It’s a medium-term investment, not a quick win. Technical fixes can lift rankings within the first couple of months, while content and authority compound over three to six months and beyond. Competitive niches take longer. We set realistic expectations up front and report progress transparently throughout.

Yes, that’s core to what we do. Uncontrolled filters, sort parameters and product variants create thousands of near-duplicate URLs that waste crawl budget and split ranking signals. We put the right indexation, canonical and crawl rules in place so Google focuses on the pages that drive revenue.

Both. Category pages usually capture the highest commercial volume, so they’re a priority, but product pages matter for long-tail, high-intent searches. We work across your whole catalogue, prioritising the pages with the most revenue potential first.

Yes. The same structured data, content and authority that win Google rankings also make your products the ones AI engines like ChatGPT, Gemini and Perplexity surface and cite. We build for both traditional and AI search from the start.