The primary focus of SEO is to attract organic, or “natural” traffic from search engines such as Google.com, Yahoo.com, Bing.com to your website.
Driving organic traffic can be done by ranking your web pages for highly searched through keywords on Google and other major search engines. How this is achieved is through a variety of both basic and advanced optimisation techniques.
The core components of an ongoing SEO campaign typically includes:
- Keyword research
- Website structure optimisation
- On-page optimisation
- Mobile SEO
- Technical SEO
- Local SEO
- Content Marketing
- Link building