Red Search is an award-winning Australian search agency focused on helping growing brands scale online. We do this through extensive market research, data collection and strategic implementation of advanced search optimisation practices.
Our team of SEO specialists work with executives, business owners and marketing managers all across Australia to drive real, long-lasting business growth. We simplify the technicals of search marketing and can convey meaningful data that will help you make better business decisions.About us
A detailed custom roadmap designed to maximise your return-on-investment & drive long-term results.Learn more
One grand campaign that constantly evolves based on valuable data and insights extracted by our team.Learn more
Capture highly targeted local search traffic – customers who are located nearby and ready to transact.Learn more
Custom migration solutions that protect against severe SEO ranking fluctuations & organic traffic loss.Learn more
We love the thrill of experimentation. Over the past 10 years, we’ve time-tested our process and have walked away with the winning formula.
Business and competitor research is conducted within the first stage of every SEO campaign, we call this the Discovery phase. At its core, our discovery allows us to sufficiently benchmark and set expectations on future deliverables.
We audit your website and the search landscape to collect valuable competitor and market data. We then formulate a bespoke SEO strategy designed to suit your business and solve your unique growth challenges.
Timely and swift implementation of core findings is key to streamlining and achieving successful results. We’re able to work with your web development team or have our own in-house SEO specialists implement best SEO practices.
All our staff are senior Australian SEO specialists. This means that you will always receive the highest level of support and implementation expertise. We don't just set and forget, we're with you every step of the way.
We work with industry-leading SEO reporting tools that allow for the highest level in data tracking and management. This allows for valuable business metrics to be extracted and served when you and your team need it most.
All project reporting is done in a transparent manner. This means that business owners and senior staff can access reports conveniently, allowing them to make key business decisions moving forward. Ultimately, our mission is to ensure that through our SEO, your business will have a competitive edge over your direct competitors.
"Red Search were quick to understand our business objectives and had applied a structured SEO solution that worked to drive sustainable growth in our organic eCommerce traffic."Petar Mrkela - Digital Marketing Manager
Search Engine Optimisation or SEO, for short, is the process of improving and promoting a website to increase its visibility within search engine result pages.
The primary focus of SEO is to attract organic, or “natural” traffic from search engines such as Google.com, Yahoo.com, Bing.com to your website.
Driving organic traffic can be done by ranking your web pages for highly searched through keywords on Google and other major search engines. How this is achieved is through a variety of both basic and advanced optimisation techniques.
The core components of SEO typically includes:
When it comes to delivering substantial inbound marketing leads to your website, SEO is one of the most cost-effective marketing strategies you can streamline leads for your brand.
Traditional advertising reaches out to your target consumers on a massive scale, whether or not they are interested in buying your products and services. In contrast, SEO is a customisable marketing strategy that can target potential clients looking for your products and services.
That said, SEO is extremely consumer-centric, and instead of sending annoying and spam emails or displaying ads, SEO lets your website appear in organic search results whenever a potential customer searches for highly target keywords.
This principle makes SEO highly scalable. We're able to consistently target the most important keywords to your business and scale up our campaigns to drive you more customers.
A website attracts visitors through many different channels. This includes SEO, Pay Per Click, referrals, direct, social and more. SEO leads are different, as they are generated straight through free online search channels. The main advantage is that SEO traffic can be perceived as free traffic.
SEO is an effective marketing strategy because it strengthens your business’s position at the very top with highly relevant searched results. This, in turn, provides quality traffic and thus leads.
Search engines are constantly updating their search algorithms to help users find more relevant information with their searches. When this happens, websites are shuffled around which could mean that your web page may increase in exposure or drop in exposure. It’s up to your business or your SEO agency to keep on top of these technological updates and changes.
We work with medium to large-sized enterprises. Some of the industries we work in include government, entertainment, healthcare, retail, professional services, home improvement and eCommerce.
Check out our SEO Glossary. Find out everything you need to know on how to improve your website's SEO Visibility on Google in 2020.
The notion surrounding SEO is straightforward — ranking your content on top of search results by optimising…