Find out how we helped Eyecare Plus achieve their SEO goals.
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Google ImpressionsSEO Agency Sydney
We help grow business leads and sales through SEO. Partner with an SEO agency in Sydney that specialises in SEO. Start a campaign with us today and watch your business GROW.
- Personable SEO Specialists
- Long-Term Business Growth
- Award-Winning Services
Best SEO Campaign
We craft winning SEO campaigns that drive business results.
Best Content Marketing Campaign
We craft winning content-driven campaigns that drive business results.
Your Sydney SEO partner
SEO Specialisation
In a fast-paced, constantly evolving industry, we make it our mission to ensure that our clients receive best-in-class SEO services. Our SEO experts focus purely on growing your business through innovative SEO.
Business-Focused SEO
Our clients are assigned a dedicated senior SEO specialist who implements, translates and communicates campaign data in a simplified manner that allows you to make better, more informed business decisions.
Custom Strategies
All our clients receive a bespoke SEO strategy that is uniquely crafted to boost business leads and sales.
Award-Winning SEO
We combine the power of SEO and Content Marketing to achieve new growth heights for our clients.
Industry-Leading SEO Tools
Data derived from the best tools from within the industry. Receive meaningful data when you need it most.
Our SEO process
Research & Strategy
Business and competitor research is conducted within the first stage of every SEO campaign, we call this the discovery phase. At its core, our discovery allows us to benchmark and set expectations on future deliverables.
We audit your website and industry to collect valuable competitor and market data. We then formulate a bespoke SEO strategy designed to suit your business and produce results.
Seamless Campaign Implementation
Timely and swift implementation of our findings is key to achieving successful results. Our team is able to work with your web development team or have our own in-house SEO specialists implement our recommended practices.
All our staff are senior SEO specialists. This means that you will always receive the highest level of support and implementation expertise. We don’t just set and forget, we’re with you every step of the way.
Transparent SEO Reporting
We work with industry-leading SEO reporting tools that allow for the highest level in data tracking and management. This allows for valuable business metrics to be extracted and served when you and your team need it most.
All project reporting is done in a transparent manner. This means that as a business owner, you’re able to access reports conveniently, allowing you to make key important business decisions with ease.
Ethical White-Hat SEO Practices
Working with a white-hat SEO agency that has long-term business growth at its centre has never been easier. We focus on implementing the best and most innovative Google-friendly SEO practices that help scale your leads and sales in a sustainable way.
Our SEO experts in Sydney make it our mission to continually deliver value to your business while also educating your team on the ins and outs of the most effective SEO practices.
Custom SEO Services
National SEO
Perfect for companies that have a national presence and are targeting multiple Australian cities.
Link Building
Acquire powerful Google-friendly backlinks with the goal of increasing your SEO rankings sustainably, long-term.
Local SEO
Most suitable for SMEs that are targeting a specific region and seeking to improve local customer engagement.
Content Marketing
We deploy a scalable content strategy that speaks with your audience while also maximising SEO results.
Enterprise SEO
We align ourselves with your organisation to identify and solve challenges using best-in-class SEO practices.
Google Penalty
We lift your website out of Google's various penalties and put you back on the path of business growth.
WordPress SEO
Grow your website with dedicated WordPress SEO solutions, designed to get the best out of your WordPress website.
SEO Migration
Custom website migration solutions that protect against severe SEO ranking fluctuations & organic traffic loss.
Our featured Work
"Red Search were quick to understand our business objectives and applied a structured SEO solution that worked to drive sustainable growth in our eCommerce traffic."
"Red Search have been instrumental in helping us grow our business. The team are professional, personable and possess great attention to detail when working on our campaign. It's been a huge 4 years of growth and we look forward another big 4."
"Red Search have immersed themselves into our business and have helped us rank for the most competitive keywords in our industry. We are grateful to have finally found an agency that continually acts to put our needs first."
"We have worked with Red Search for over 2 years. They have transformed our digital marketing, we now rank on the first page of Google for our biggest keywords, generating us a consistent stream of leads for our operations team."
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We align with the best
We simplify SEO
The cost of SEO
The cost of monthly SEO services can vary depending on your growth targets, market landscape and the state of your website. Typically, our SEO services start at $2,000+GST and scale upwards from there. We ensure that every dollar you invest in your SEO campaign comes back full circle to provide maximum value in revenue generated.
In one example scenario, implementing a more localised SEO strategy for a single Sydney suburb costs far less than targeting the Australian or even the global market. Similarly, if you are already dominating a local niche market, achieving remarkable SEO results is far easier than competing with other big brands in a massive market.
We encourage you to consult with our SEO specialists to evaluate your current website position and analyse the amount of work needed to establish a successful SEO campaign.
Some factors that will determine the cost of your SEO campaign includes:
- Number of target keywords
- Market size
- Market competition
- Website age and authority
- Web design, structure, and overall content
- Brand objectives and target timeframes
- Marketing KPIs
With all the above factors in mind, we’re completely transparent and honest with our work. Everything is reported on directly during each monthly meeting.
We act as an extension of your business
Yes. We work alongside your business acting as your direct digital marketing department. Our primary goal and the strategies we use are to ensure that your sales pipeline is continually full, met with a stream of high-quality leads and confirmed bookings.
Whether your goal is to drive quality leads through a local region, a specific state or nationally across Australia, we can help your business achieve its growth targets through SEO.
SEO campaigns for businesses & what’s involved
There are many SEO techniques used to make a website as search-engine-friendly as possible. SEO services can range from the simplest website optimisation tasks to highly advanced and sophisticated practices. In some cases, especially when working on large websites, you will need to collaborate with web developers and designers in order to ensure implementation is completed as smoothly as possible.
The standard optimisation practices included in a monthly campaign will consist of keyword research, site structure optimisation, content optimisation, on-page optimisation, website loading speed, link building, backlink audits, competitor analysis and more.
In both theory and practice, search engines prioritise some SEO factors over others when determining how to best rank a web page. The most important factors consist of website UX (user experience), backlinks and content.
Example: When trying to get a web page ranked. Having a decent amount of high-quality inbound links would have priority over fast page loading speed. This isn’t to say page speed doesn’t matter. However, search engines do consider some ranking factors to be of higher importance than others.
SEO ranking guarantees
No, we do not guarantee SEO rankings. As an SEO agency in Sydney, we will never provide any sort of SEO guarantee. This doesn’t mean that we are not confident in our work, it means that we care enough about our client’s success to want to not provide misleading expectations.
Google has officially provided its stance on SEO guarantees. They have warned against SEO agencies who offer or claim the following:
- Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
- Be careful if a company is secretive or won’t clearly explain what they intend to do.
- If they guarantee you that their changes will give you first place in search results, find someone else.
- Guarantees ranking, but only on obscure, long keyword phrases you would get anyway
Google keyword ranking timeframes
Generally speaking, it takes 3~6 months to see SEO results come to fruition. Depending on your goals, this could mean achieving first page results on Google, a percentage increase in SEO traffic, or a growing number of measurable leads from organic traffic.
Every industry is different. The results from SEO take into consideration starting position, level of competition and any major search trend changes. It’s generally an SEO rule of thumb that ongoing optimisation will lead to a compound effect of results. This is what we practice and this is what we achieve.
The number of keywords included in a campaign
The number of SEO keywords will vary depending on your monthly budget spend. Generally, we target your top keywords and the keywords that are the most relevant to your target area. Obviously, the more time that is allocated to the campaign, the more time is invested into proactively targeting and including more keywords into the campaign.
Importance of having SEO KPIs
We understand that every business is unique. Your SEO consultant will work with you to determine what a successful campaign looks like to your business. To do this effectively, KPIs and expectations are set prior to us starting a campaign.
Our SEO team creates a custom reporting system measuring all the metrics that matter to your business. Whether that be SEO traffic, SEO leads or business sales.
During our initial consultation, we will work directly with you to determine your campaign objectives and create a bespoke SEO strategy that suits your business.
We help with Google penalisations
Yes. As an experienced SEO company in Sydney, we can identify why your website has been penalised and put together a plan of attack that will put you back into Google’s good books.
We specialise in SEO ranking restorations and can help you get back on your feet. Many SEO companies can audit websites, however, being able to accurately find out why you’ve been penalised is a whole new ball game. Trust the best SEO company in Sydney to restore your SEO rankings.
Industries that we do work for
We work with middle to large-sized businesses all across Australia. For smaller, growing businesses, we generally work with brands who are turning over at least $2M+ and are striving for ambition growth targets.
Industries that we work with include government, healthcare, professional services, hospitality, not-for-profits, manufacturing and home improvement. Please speak to us today and find out more about our SEO work.
Our SEO case studies
Yes. You can view all our SEO case studies here.
We’re completely transparent with our work. Our clients understand that white-hat SEO takes time. For us to provide a seamless SEO service, we conduct regular meetings to discuss SEO campaign progress, making sure that you understand where your campaign is heading at all times.
Our SEO specialist team
Our SEO agency consists of 7 senior SEO specialists.
We do not stretch ourselves thin by focusing on other digital marketing channels (such as Google Ads or web design). Instead, our in-house Sydney team purely focuses on white-hat search engine optimisation. We believe this specialty is necessary to keep our clients at the respective forefront of their industries.
What we are not, is a jack of all trades agency.
WordPress SEO specialists
We provide SEO services specifically tailored to suit WordPress business websites. With WordPress holding a 62% market share of being the CMS-of-choice, we make it our mission to understand WordPress SEO.
Our SEO specialists in Sydney are all senior specialists who have countless years of experience working with WordPress websites across all major industries. We use a combination of various leading WordPress SEO plugins to maximise its performance capabilities, plugins including WP Rocket, Yoast SEO Premium, Schema Pro and more.
eCommerce SEO specialists
Yes, we’re an SEO company that specialises in eCommerce SEO. We have a proven track record in driving high-quality SEO traffic to established eCommerce brands.
Our eCommerce SEO services involve strategic planning, scalable roll-outs of best SEO practices and detailed monthly reports.
Business support & updates
We provide proactive campaign support on an ongoing basis, either via phone or email. We pride ourselves on our customer service and at no time will you ever feel alone when working with us.
Contact us today and find out how we can drive highly targeted SEO traffic to your website
FAQs
What is SEO?
To put it simply, each search engine has a core algorithm and web crawlers (search engine robots) that are constantly digging through your website’s pages. Through their complex algorithms, they will determine how relevant your pages are to certain keywords.
Search engines like Google have over 200 different ranking factors that they look at to determine what keywords your website best ranks for.
As an SEO agency, we optimise your website to rank for highly searched keywords on Google. By doing so, we drive streams of paying customers to your website, all who are there to purchase your goods or services!
How does SEO work?
You might have found our site by searching for the keyword ‘SEO Sydney’ in Google. This in itself should give you a hint towards understanding the process of Search Engine Optimisation, just like how you found us through one of the most competitive keywords in Australia.
If you’re not entirely familiar with SEO (search engine optimisation), you might have stumbled upon tons of confusing and contradictory terms about best SEO practices.
To simply put it, SEO is a never-ending process of optimising your website to be super relevant for highly searched through keywords that your customers are searching in Google. The result of ongoing optimisation is to have your website ranking highly on Google, driving highly qualified customers that will generate a stream of sales for your business. Makes sense right?
What this means, is that you want to optimise and build your website to ultimately become an ‘authority’ within your industry. Google will recognise your business as an industry leader and in return, choose to prioritise your website’s rankings over your competitors.
Google and other search engines utilise intricate search algorithms that interweave hundreds if not thousands of ranking factors in order to index and rank every page it crawls.
As an award-winning SEO agency in Sydney, we stand by our vision to stay in the loop of ranking factors to craft the most effective strategies to help your business outrank the competition.
We have a professional team of SEO consultants who own their craft. We live and breathe SEO and are passionate about keeping up with the latest search engine marketing trends. Since our SEO agency’s inception, our data-driven and time-tested SEO strategies have proven time and time again to deliver sustainable long-term results.
What benefits does SEO have?
Working with an SEO agency can have huge benefits for your growing business. SEO allows your business to organically show up on Google’s search results 24/7, 7 days per week, 365 days a year. With SEO, you don’t need to pay Google for ad spend – you rank organically for your most relevant keywords.
When SEO is done right, the benefits can be extremely long-lasting. This means consistent growth in sales and revenue as customers are constantly finding and clicking on your website. For a Sydney business looking to capitalise and get ahead, SEO can be game-changing.
Why SEO is important for businesses?
A website attracts visitors through many different channels. This includes SEO, Pay Per Click, referrals, direct, social and more. SEO leads are different, as they are generated straight through free online search channels. The main advantage is that SEO traffic can be perceived as free traffic.
SEO is an effective marketing strategy because it strengthens your business’s position at the very top with highly relevant searched results. This, in turn, provides quality traffic and thus leads.
Search engines are constantly updating their search algorithms to help users find more relevant information with their searches. When this happens, websites are shuffled around which could mean that your web page may increase in exposure or drop in exposure. It’s up to your business or your SEO agency to keep on top of these technological updates and changes.
How scalable is SEO?
When it comes to delivering substantial inbound marketing leads to your website, SEO is one of the most cost-effective marketing strategies you can streamline leads for your brand.
Traditional advertising reaches out to your target consumers on a massive scale, whether or not they are interested in buying your products and services. In contrast, SEO is a customisable marketing strategy that can target potential clients looking for your products and services.
That said, SEO is extremely consumer-centric, and instead of sending annoying and spam emails or displaying ads, SEO lets your website appear in organic search results whenever a potential customer searches for highly target keywords.
This principle makes SEO highly scalable. We’re able to consistently target the most important keywords to your business and scale up our campaigns to drive you more customers.
Why local SEO is important?
Local SEO has great potential to generate a stream of high-quality leads to your businesses should your objective be to target a specific region or locality. We assess a combination of local SEO factors such as Google My Business optimisation, local citations, NAP consistency, Google Reviews, LocalBusiness Schema and localised content.
It’s absolutely crucial that your local SEO strategy be put together in a way that engages with your local market. Working with a local SEO agency in Sydney that understands your audience can have huge advantages to your business. With the right local SEO strategy, it’s never been easier to connect with highly targeted customers in your area.
What is keyword research?
Keywords are at the heart of every SEO campaign. As an SEO agency in Sydney, we conduct thorough keyword research to identify which keywords will most effectively generate your business with the sales it needs.
Your dedicated SEO consultant uses a select range of core indicators to accurately drill down our target keywords. We do this by looking at the keyword category, user search intent and keyword competition (difficulty). Through the completion of our keyword research, our SEO specialists will then have a clear roadmap of which keywords we will include in your SEO campaign.
What is on-page optimisation?
Major search engines such as Google has continued to place high importance on user experience (UX) being considered as a ranking factor. The importance of UX comes as no surprise. On-page optimisations are highly important and must work to complement the user’s experience when they are browsing through your website.
We complete comprehensive on-page optimisation audits to ensure that your page stacks up against your competitors. This includes all titles, meta descriptions, image attributes, Schema markups, heading tags (H1, H2, H3, H4), internal linking, external linking, keyword density, LSI keywords and more.
Why is a website migration plan important?
All websites that are going through a new website launch will need to consider how it will impact their SEO. Without a proper website migration strategy (with a priority on SEO), you may potentially risk huge losses in SEO rankings and organic traffic. It is important to note that these losses may take your business years to recover from.
To safeguard your business from severe ranking losses, our SEO specialists in Sydney craft bespoke migration strategies designed to protect your website during an exciting and sensitive phase.
Our SEO experts implement and provide best-in-class SEO recommendations to ensure your SEO results remain intact. We work with in-house digital marketing teams and external digital marketing agencies to help facilitate the migration and launch of your new website.