SEO Sydney

SEO is the ongoing practice of optimising your website to rank highly on Google’s search engine result pages.

You might have found our website by searching for the keyword ‘SEO Sydney’ on Google. This should give you a general understanding of how SEO works.

High-value customers are looking for products and services on Google. This happens every second of the day, 365 days per year. It’s very safe to say that they are also looking for your products or services and are willing to pay now!

So how do you get your website appearing in front of them on Google?

Major search engines like Google have over 200 different ranking factors that they look at to determine what keywords your website should best rank for.

Highly searched keywords are naturally very competitive to rank for. Like you, your competitors in Sydney are also looking to rank at the top of Google and attract big ticket sales.

While some of your competitors may be spending big on Google Ads daily, organic search results (SEO) allow your business to appear at the top of Google without having to pay anything to Google. Google has deemed your website highly relevant, meaning you deserve to be up there!

How do we rank you at the top of Google Search?

Our search engine experts work to build your website to become an industry “authority”. In 2023, a large focus of our campaigns is on creating high value website content (on-page SEO), enforced by highly relevant backlinks (off-page SEO). See more on our link building services to learn more about backlinks and why they are important in SEO!

By performing a very high standard of both on-page SEO and off-page SEO, we can position your business as an online leader and rank at the top of Google’s search results.

Google will recognise your business as an authority in your field and, in return, prioritise your website’s pages over your competitors. This means top Google rankings!

Our strategic approach

We first identify how ranking at the top of Google will help you achieve SEO success. Most Sydney businesses will aim to rank within the top 3 organic positions to capture the best quality leads. The best quality leads then convert into the most revenue. 

While this is a common goal for most local businesses, each is different. Based on our consultation, we then provide a 3 month, 6 month or 12 month bespoke SEO strategy, each put together by one of our senior SEO specialists.

By carefully following our SEO strategy, you will gradually notice improvements to your Google rankings and incoming leads. There isn’t a secret button that we press or a magic formula. 

Rather, it involves following a strategic action plan and executing it flawlessly. As an experienced and result-driven SEO agency, we do just that. We execute to produce real tangible results for your business.

Working with an experienced SEO agency in Sydney can greatly benefit your growing business. As we mentioned, SEO allows your business to appear organically on Google’s search results 24/7, 7 days per week, 365 days a year.

With SEO, you don’t need to pay for Google Ads – you rank organically for your most relevant keywords.

When SEO is done right, the benefits can be extremely long-lasting. This means consistent growth in sales and revenue because customers are constantly finding and clicking on your website.

For Sydney business veterans who have used SEO in the past (and are continuing to do SEO, or content marketing, for that matter), it would be no surprise that SEO is getting harder. Consider that there is a steady increase in competition across all industries. However, there remain only 10 organic search results on Google. The math doesn’t work out that great, right?

Businesses across all industries are fighting fiercely for those top Google rankings. With competition not slowing down, more businesses are willing to pay more to get there. Don’t believe us? Simply compare cost-per-click rates from 2015 to the present day for any industry. The numbers don’t lie!

Despite the rising cost of SEO and digital marketing services, we’re proud that SEO has consistently proven itself as one of the highest return-on-investment marketing strategies.

We have seen it time and time again. When SEO is done right, the benefits of SEO are staggering, to say the least. Your return on investment dollar pays for itself ten folds, completely blowing past any other digital marketing channel.

The cost of monthly SEO services can vary depending on your business goals, competitive landscape and the overall state of your website.

Our SEO services start at $1,000+GST and scale upwards from there. We ensure that every dollar you invest in your SEO campaign comes back full circle to provide maximum value in revenue generated.

We assess the following factors to determine what should be included in your campaign. These factors ultimately decide how much your SEO campaign will cost. They include:

• Number of target keywords
• Market size
• Market competition
• Website age and authority
• Web design, structure, and overall content
• Number of website pages
• Brand objectives and target timeframes
• Marketing KPIs

Some of the points mentioned may sound daunting at first. Don’t worry. Our SEO professionals guide you through the consultation process and ensure you’re clear about every aspect of your campaign and where your money is going.

We encourage you to consult with our SEO specialists and receive a free SEO strategy session to find exactly where your website is at. Even if you don’t start a campaign with us, we’re always happy for a chat; we’re firm believers in paying it forward!

There are many layers to an SEO campaign, with each campaign varying greatly. As we covered in our SEO pricing question, every campaign is unique; each business naturally requires a different approach.

To provide a general perspective, most businesses who engage with us on a monthly SEO retainer will typically receive a mix of the following SEO services: keyword research, technical SEO auditing, content optimisation, on-page optimisation, link building, competitor analysis and more.

We break down the core parts of your SEO campaign here:

Keyword research

Keyword research is the first phase of every SEO Sydney campaign. We first present you with a list of keywords most relevant to your business.

Each keyword group serves a specific purpose. The purpose of keyword groups can be broken up into three categories.

They include:

• Informational keywords – topics used to educate customers about your product or services. By promoting educational content, you strategically get in front of your customer, providing free value, and positioning your brand as an ‘authority’ in the field. This significantly increases the chance that the customer will buy from you.
• Transactional keywords – these are keywords that have the highest chance of the customer pulling out their credit card and making a purchase at the earliest time.
• Commercial keywords – these are those with purchasing intent. The customer is looking for a product or service but will likely shop around before making a transaction.

Content & on-site optimisation

Content is the core of every SEO campaign. Google has continually stressed that great content that provides real value to its users has the best chance of ranking at the top of the search engines. As white hat SEOs in Sydney, we couldn’t agree more!

Based on our extensive keyword research phase, we narrow in on highly lucrative keywords most relevant to your business and then develop content accordingly. Each piece of content we develop is only one small piece of the puzzle.

Our ultimate goal is to achieve topical authority. This means developing high quality content that covers a diverse range of topics relevant to your line of work.

As part of our content & on-site optimisation, we look at some of the following key factors:

• Page structure
• Content structure
• Word count
• Topics and Questions (FAQs)

Link building & digital PR

Once your website has sufficient topical authority, we move into off-site optimisation. You can refer to this as either link building or digital PR. This practice aims to establish strong and industry-relevant backlinks to your pages to improve ‘trust’ from Google.

Our SEO experts work hard to forge relationships across all industries through outreach. Think of us as your digital PR (press relation) agency. We create value for others so that we can leverage our relationships to create value for you.

Similar to our goal with content creation, our ultimate goal of link building is to achieve a high website domain authority. This means that your website is seen as a reputable leader within your industry, and in turn, has a higher chance of ranking for competitive and highly searched keywords.

Analysis & reporting

Never be left in the dark. As an experienced SEO agency in Sydney, we love data. Our experts work around the clock to provide transparent, clear and measurable data so that you can make informed business decisions.

We provide weekly, monthly and custom SEO reporting to suit your needs. Our proactive reporting approach means your SEO campaign can constantly evolve and grow based on new data we collect.

No, we do not guarantee SEO rankings. As an SEO Sydney agency, we will never provide any SEO guarantee.

We stand by our work 100%. However, we also must acknowledge that search engines and their algorithms are constantly evolving. Google is said to make thousands of algorithm changes per year. For an SEO agency in Sydney to provide any guarantee would be highly unethical, given the nature of the service.

Google’s stance on SEO guarantees

Google has officially made it clear that business owners should beware of any SEO agency offering SEO ranking guarantees, saying:

• No SEO agency (or anyone for that matter) can guarantee a #1 ranking on Google. If they do, find someone else.
• The SEO agency guarantees Google rankings, but only on obscure, long keyword phrases, which you would get anyway.
• Beware of SEO agencies that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
• Be careful if an SEO company is secretive or won’t clearly explain what they intend to do.

Generally speaking, it takes 3~6 months to see SEO results come to fruition. Depending on your goals, this could mean achieving first page results on Google, an increase in SEO traffic, or could mean an increase in phone calls.

Every campaign is different. The results from your campaign SEO take into consideration starting position, level of competition and any major search trend changes. It’s generally a rule of thumb that ongoing optimisation will lead to results compounding over time.

SEO isn’t a start and stop practice. To see best ranking improvements, it’s important to keep optimisation work consistent and constantly innovate with new ideas as your business continues to grow.

The amount of target keywords in a campaign varies greatly. Depending on your goals and SEO budget, we can include as many or as least keywords as we see fit. 

The total amount of keywords per campaign shouldn’t be a high priority, so long as we agree that the keywords we do target will bring quality traffic and customers.

Yes. We can identify why your website has been penalised and put together a plan of attack that will put you back into Google’s good books. We specialise in Google penalty removal and can help your business get back on its feet.

We work with middle to large-sized businesses all across Australia. For smaller, growing businesses, we generally work with brands who are turning over at least $1M+ and are striving for ambitious growth targets.

Industries that we work with include government, healthcare, professional services, hospitality, not-for-profits, manufacturing and home improvement. Speak to us today and find out more about our SEO work!

Yes. You can view all our SEO case studies here.

We’re completely transparent with our work. Our clients understand that white-hat SEO takes time. For us to provide a seamless SEO service, we conduct regular meetings to discuss SEO campaign progress, making sure that you understand where your campaign is heading at all times.

Our SEO agency consists of 7 senior SEO specialists.

We do not stretch ourselves thin by focusing on other digital marketing channels (such as Google Ads or web design). Instead, our in-house Sydney team purely focuses on white-hat search engine optimisation. We believe this specialty is necessary to keep our clients at the respective forefront of their industries.

What we are not, is a jack of all trades agency.

We provide SEO services specifically tailored to suit WordPress business websites. With WordPress holding a 62% market share of being the CMS-of-choice, we make it our mission to understand WordPress SEO.

Our SEO specialists in Sydney are all senior specialists who have countless years of experience working with WordPress websites across all major industries. We use a combination of various leading WordPress SEO plugins to maximise its performance capabilities, plugins including WP Rocket, Yoast SEO Premium, Schema Pro and more.

Yes, we’re an SEO company that specialises in eCommerce SEO. We have a proven track record in driving high-quality SEO traffic to established eCommerce brands.

Our eCommerce SEO services involve strategic planning, scalable roll-outs of best SEO practices and detailed monthly reports.

We provide proactive campaign support on an ongoing basis, either via phone or email. We pride ourselves on our customer service and at no time will you ever feel alone when working with us.

Contact us today and find out how we can drive highly targeted SEO traffic to your website.