Founded in 1962, Grinders Coffee started from humble beginnings and a single storefront, and has since grown into one of Australia’s most trusted coffee roasters.
From challenge to measurable growth.
The path we took Grinders Coffee down, from the problems holding them back to the strategy and work that turned it around.
Business challenges
Our solution
Business challenges faced by a leading Australian coffee brand.
Grinders is passionate about offering the perfect coffee: beans carefully roasted and blended by their master roasters and bean hunters for the best experience, every time. As the brand grew, Red Search was engaged to facilitate a website migration that would ensure its SEO rankings and traffic would not be affected.
How we achieved the perfect blend for Grinders Coffee.
Our team worked fiercely to formulate a bespoke migration strategy across all core facets of the business. The migration involved a complex website restructure, in which many old pages became obsolete and were replaced by new product pages. With careful planning and execution, we completed a successful migration that saw virtually no disturbance to the website’s rankings, then followed up with an ongoing SEO campaign that capitalised on the migration to generate exceptional ongoing results.
Red Search were quick to understand our business objectives and applied a structured SEO solution that drove sustainable growth in our eCommerce traffic.
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