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Cerrone Jewellers

Business challenges

  • A nationally-renowned brand that wanted to capture additional market share
  • Running an existing SEO campaign that was seeing limited growth
  • Limited top ranking keywords on Google

Our solution

  • Comprehensive keyword research into identifying high value product and category keywords
  • Developed a content strategy that worked to boost keywords rankings on eCommerce category and product pages
  • Developed a link building strategy that saw numerous high value links been attained

Services provided

Strategy

Ongoing SEO

Red Local

  • 34%

    increase in SEO page sessions

  • 39%

    increase in SEO users

  • 82%

    increase in all tracked keywords

  • 50%

    increase in impressions on Google

How we helped Australia’s most-awarded diamond jeweller scale growth through SEO.

Cerrone is Australia’s most awarded bespoke, luxury diamond jeweller. Over the past 45 years, the business has cemented itself as an industry leader and is highly regarded for its craftsmanship and reputation for design excellence.

Red Search were approached with the challenge of driving more organic traffic to the Cerrone eCommerce website. This was engaged during a time when COVID19 lockdown restrictions had just been just introduced across Australia.

How we handcrafted an exquisite ongoing campaign for Cerrone.

Through the execution of our bespoke SEO strategy, we ran a successful campaign that saw the website receive month-on-month SEO traffic increases.

Our team conducted extensive keyword research to identify and understand what customers were looking for. We then concentrated our on-page optimisation and link building efforts to target core landing pages which we saw had huge potential to attract high converting customers.

Across a 6 month period, we saw a +39% rise in organic traffic and an 82% increase in all tracked keywords. Needless to say, our ongoing SEO campaign performed exceptionally well. Through further optimisation work, we expect to see an even greater increase in organic traffic results.

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"Red Search were quick to understand our business objectives and had applied a structured SEO solution that worked to drive sustainable growth in our organic eCommerce traffic."

Petar Mrkela, Digital Marketing Manager - Coca Cola Amatil

"Red Search have been instrumental in helping us grow our business. The team are professional, personable and have great attention to detail when working on our campaign. It's been a huge 4 years of growth and we look forward to another big 4."

Michael B. Marketing Manager - Paul's Rubbish Removal

"The team at Red Search have immersed themselves into our business and have helped us rank for the competitive keywords in our industry, such as tree removal Sydney and tree lopping Sydney. We are grateful to have finally found an agency that continually acts to ensure that we are always ahead of the curve."

Joseph Khoury, Founder - Trees Down Under

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