Cerrone is Australia’s most-awarded bespoke, luxury diamond jeweller. Over the past 45 years, the business has cemented itself as an industry leader, highly regarded for its craftsmanship and reputation for design excellence.
From challenge to measurable growth.
The path we took Cerrone Jewellers down, from the problems holding them back to the strategy and work that turned it around.
Business challenges
Our solution
Scaling Australia’s most-awarded diamond jeweller through SEO.
Red Search were approached with the challenge of driving more organic traffic to the Cerrone eCommerce website, engaged just as COVID-19 lockdown restrictions were introduced across Australia.
How we handcrafted an exquisite ongoing campaign.
Through the execution of our bespoke SEO strategy, we ran a successful campaign that saw the website receive month-on-month traffic increases. Our team conducted extensive keyword research to understand what customers were looking for, then concentrated on-page optimisation and link building on the core landing pages with the greatest potential to attract high-converting customers. Across a six-month period we saw a +39% rise in organic traffic and an 82% increase in all tracked keywords, and expect even greater results through further optimisation.
Get your free SEO strategy session.
We’ll show you what’s possible and map out a clear plan to help your business attract more leads, convert better and get seen online.