SEO Services

Search Engine Optimisation or SEO, for short, is the process of improving and promoting a website to increase its visibility within search engine result pages.

The primary focus of SEO is to attract organic, or “natural” traffic from search engines such as Google.com, Yahoo.com, Bing.com to your website.

Driving organic traffic can be done by ranking your web pages for highly searched through keywords on Google and other major search engines. How this is achieved is through a variety of both basic and advanced optimisation techniques.

The core components of SEO typically includes:

• Keyword research
• Website structure optimisation
• Technical SEO
• On-page optimisation
• Local SEO
• Mobile SEO
• Link building

To put it simply, each search engine has a core algorithm and web crawlers (search engine robots) that are constantly digging through your website’s pages. Through their complex algorithms, they will determine how relevant your pages are to the keywords been searched.

Search engines like Google have over 200 different factors that they look at in determining how relevant your web page is. Based on these factors, they will then rank your page accordingly to specific keywords they deem the most relevant.

We want web crawlers to completely understand your business’s purpose, products and services. By doing so, it improves the chances of attracting quality traffic, and ultimately customers to your website.

For example, if your business is to sell apples. Then you do not want customers who are searching for Apple products to stumble upon your website. You need to show web crawlers that your business is concerned with selling apples and not Apple products.

We call this ‘optimisation’ which is the core essence of SEO.

There are many aspects to improving content relevancy. This could range from the content on your page, to the way other web pages link to your website. This is where our expertise comes in.

In short, the answer is yes. SEO can dramatically improve the presence of your website while capturing the best ROI compared to most other digital marketing strategies.

Whether you are a local business looking for an extra stream of enquiries, or a medium-sized blog seeking to drive more organic traffic, SEO will always prove to be a beneficial long-term strategy.

The benefits of SEO are highly rewarding, and by ignoring this vital marketing channel, you are going to miss out on a consistent stream of free quality online leads.

A website attracts visitors through many different channels. This includes SEO, Pay Per Click, referrals, direct, social and more. SEO leads are different, as they are generated straight through free online search channels. The main advantage being that SEO traffic can be perceived as free traffic.

SEO is an effective marketing strategy because it strengthens your business’s position at the very top with highly relevant searched results. This, in turn, provides quality traffic and thus leads.

Search engines are constantly updating their search algorithms to help users find more relevant information with their searches. When this happens, websites are shuffled around which could mean that your web page may increase in exposure or drop in exposure. It’s up to your business or your SEO agency to keep on top of these technological updates and changes.

The SEO industry is ever-changing and complicated. However, it is possible for anyone to learn the basics of SEO.

Articles outlining optimisation tips, guides and courses are found all across the web and in educational institutions. If you are serious about the field, then it is highly recommended that you take some time and study the basics of SEO and what it compasses.

Familiarising yourself with basic principles and frequently used terminology will allow you to understand why some websites outrank others. It may additionally help you identify and fix minor flaws within your own websites for improvement.

It should be noted that SEO work is about constantly improving and enhancing your web page to ensure that it remains relevant and above competitors.

To get yourself with the basics, we recommend starting with reading Google’s official Search Engine Optimisation starter guide.

If you’re serious about taking your business to the next level, get in touch with one of our experienced SEO consultants for a free strategy session. Call us on 1300 101 712 today.

Your investment in SEO is an investment in the long-term, organic growth of your website and business. Not only does SEO have a direct impact on Google SEO rankings and organic visitors, but it also contributes to business branding and market positioning.

When you make an SEO investment with Red Search, you will receive a detailed SEO strategy and plan of action. We look at all the different aspects of your business and website and work out how we maximise your return on investment in SEO.

Get in touch with one of our experienced SEO consultants for a free strategy session today.

There are many SEO services and techniques used to make a website as search engine-friendly as possible. SEO processes range from the simplest tasks to highly advanced and sophisticated practices and strategy. In some cases, especially if you working on large websites, you will need to collaborate with web developers and designers in order to ensure implementation is completed as smoothly as possible.

Basic SEO concepts include keyword research, website architecture optimisation, content optimisation, metadata optimisation, website loading speed, link building, backlink audits, competitor analysis and more.

In both theory and practice, search engines prioritise some SEO factors over others when determining how to best rank a web page. The most important factors consist of website UX (user experience), backlinks and content.

Example: When trying to get a web page ranked. Having a decent amount of high-quality inbound links would have priority over fast page loading speed. This isn’t to say page speed doesn’t matter. However, search engines do consider some ranking factors to be of higher importance than others.

We understand that every business is unique. Your SEO consultant will work with you to determine what a successful campaign looks like to your business.

Our team will then be able to create a reporting system measuring all the metrics that matter to you. Whether that be SEO traffic, leads or sales. During our initial consultation, we will work directly with you to determine your campaign objectives and create a plan that suits you.

To put it simply, no. And we never will.

Google have stated on numerous occasions that any form of SEO ranking guarantee should be approached with extreme caution.

“No one can guarantee a #1 ranking on Google” – Google

What we do, is provide you with transparent, time-tested strategies that we’ve implemented and have great success with. Direct case studies from real Australian businesses are proof that our SEO strategies work. Not only do they work, but they have continued to keep our client’s in top positions on Google despite all the algorithmic updates that have rolled out over the many years.

Your SEO consultant will be able to provide you with SEO strategy that works to achieve #1 ranking results on Google.

The inclusion of your campaign’s SEO keywords will vary depending on your monthly budget spend. Obviously, the more time that is allocated to the campaign, the more time we will have to actively optimise, rank for and target additional keywords.

Our team will complete in-depth research to find out exactly what organic keywords drive quality traffic and customers for your business. The SEO landscape has significantly changed thanks to the advancement of artificial intelligence and technology as a whole. We dive deep to understand and extract important highly converting ‘intent’ based keywords so that your website works to consistently convert paying customers.

We are a performance-based SEO agency. This means that we do not lock you into any lengthy SEO contracts.

We work on a performance-based model where our results speak for themselves. Our personalised service and results will make you feel as if there’s nowhere better to go.

We provide proactive campaign support on an ongoing basis, either via phone or email. We pride ourselves on our customer service and at no time will you ever feel alone when working with us.

Contact us today and find out how we can drive highly targeted SEO traffic to your website.