To put it simply, each search engine has a core algorithm and web crawlers (search engine robots) that are constantly digging through your website’s pages. Through their complex algorithms, they will determine how relevant your pages are to certain keywords.
Search engines like Google have over 200 different ranking factors that they look at in determining how relevant your web page is. Based on these factors, they will then rank your page accordingly to specific keywords that they deem the most relevant.
As an SEO agency, we want web crawlers to completely understand the nature of your business and your products and services. By doing so, we are able to generate quality traffic to your website that will ultimately convert to real sales.