Australian Internet Statistics 2024

Australians are digital natives who are known for heavy internet usage. Datareportal’s Global Digital Report 2024 showed that approximately 97% of Australians own at least one smartphone, with 96.4% using it to access the internet.

With the internet, mobile, and social media playing an important role in reshaping eCommerce and Australia’s digital world, marketers and business owners must get up to speed with trends to compete effectively.

We brought together the latest Australian internet statistics in 2024 to update you with key figures that can help drive your business forward.

Australian Internet Statistics & Facts in 2024

With a current population of 26.6 million, these are the following core metrics to look at:

  • 96.2% of Australians are internet users
  • 81% of Australians are active on social media
  • Australian cellular connections exceed the population by 24.3%

Let’s take a deeper look at demographics, social media trends, and what the forecasts say about the future of Australia’s internet.

Internet Users in Australia: In Numbers

The latest report from We Are Social and Meltwater revealed that the average active internet user in 2024 will spend 5 hours and 51 minutes per day online via mobile phones, tablets, and computers.

A closer look at the number of Internet users in Australia

As a developed country, Australia is at the forefront of faster adoption of new technologies and innovations, including internet usage. In 2024, there were 25.31 million internet users in Australia, recording a +1.0% YOY growth, or an increase of 252,000 users. 

Since 2018, almost 900,000 people have accessed the internet for the first time. By 2024, over 5.16 billion people will have used the internet, making up 64.4% of the world’s population.

Global Internet Adoption

Internet forecasts indicate that online Australian audiences will reach 21.6 million by 2025. 

Take a closer look at the following summary of Australian Internet users:

  • Internet users in Oceania and Australia account for approximately 0.6% of the total global population.
  • The number of internet users in Australia increased by 248 thousand (+1.2%) between 2023 and 2024.
  • Australia’s Internet penetration in 2024 stood at 94.9%.

Demographics: Social Media Usage by Age Group in Australia

As of January 2024, there were over 20.8 million social media users in Australia, with active internet users aged 25 to 34. 

According to the most recent Statista report, Australia’s average active internet user by age group is as follows.

  • Ages 16 to 24 spend an average of 7 hours and 11 minutes a day
  • Ages 25 to 34 spend an average of 7 hours and 4 minutes a day
  • Ages 35 to 44 spend an average of 6 hours and 19 minutes a day
  • Ages 45 to 54 spend an average of 6 hours and 4 minutes a day
  • Ages 55 to 64 spend an average of 5 hours and 9 minutes a day

Social Media Internet Users Australia

Social Media Statistics in Australia 2024

Today, the internet and social media platforms have surpassed television as Australia’s primary news source.

Although television is regarded as a reliable source, the number of social media users reached 20.80 million in 2024. In the same year, 59% used social media to keep in touch with friends and family, and 26.3% for reading news stories. 

Main reasons for using Social Media

While Facebook and Instagram are ranked as Australia’s favourite social media platforms, TikTok has the highest average time per user, with a record of 42 hours and 13 minutes per user every month. 

Time Spent Using Social Media Apps

Australia’s percentage of the population using social media regularly has steadily risen. Approximately 82.5% of Australians were active users as of 2024, a slight drop of -2.3% from 2023.

Top 5 Popular Social Media Platforms in 2024

As marketers, understanding how consumers use search engines and engage with content is crucial. According to the latest Global Digital Insights, these are the most popular social media platforms as of January 2024.

  • Facebook – 16.26 million monthly active Australian visitors
  • Facebook Messenger – 14.53 million unique monthly Australian visitors
  • Instagram – 12.97 million active Australian visitors
  • WhatsApp – 9.32 million active visitors
  • Tiktok – 8.32 million monthly active visitors
  • iMessage – 8.23 million monthly active users
  • Snapchat – 6.86 million monthly active users
  • X (Twitter) – 6.16 million monthly active visitors
  • LinkedIn – 6.011 million monthly active visitors
  • Pinterest – 6 million monthly active visitors

Internet Statistics Forecast for 2024

Australia’s internet population shows a strong upward trend and we expect it to exceed 23.3 million by 2025. Globally, this growth is expected to reach 7.3 billion users in 5 years, hitting a new peak by 2029.

With the trendline only showing a rapid increase and yet to indicate a slowdown in growth, businesses of all sizes should adopt an evolving digital marketing strategy to cater to the growing online market. 

The Bottomline

The Internet is a goldmine for businesses leveraging data to connect with their audience. Highly relevant marketing data are used daily across all industries to help businesses better promote their products and services. 

As the fastest-growing SEO agency in Sydney, quickly identifying and extracting internet and search trends is crucial to ensuring we push sustainable growth for our clients. Check out who we serve and contact us today at 1300 101 712 for a free strategy session!

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