Search Engine Usage Statistics 2022

Search engines are becoming essential tools for information, content consumption, and marketing. It’s the everyday go-to for most people and takes over conventional means to establish presence and market value over a massive reach.

That’s why staying ahead of the facts and transforming raw figures into valuable decisions are crucial in making rational and data-driven decisions.

We’ve curated the latest search engine usage statistics in 2022 to help you stay on top of your SEO strategy and be up-to-speed with consumer behaviour.

Global Search Engine Market Share 2022

As of January 2022, Google remains on top of other search engines in terms of usage, as it accounts for more than 86% market share of desktop users.

It’s a massive leap from the second leading search engine, Bing, with roughly a 7.2% market share for desktop devices. Hence, we recommend focusing your optimisation efforts on Google’s algorithms to ensure your resources drive traffic to your site.

On the other hand, mobile search market share holds staggering information. Google accounts for about 95% of the market share for mobile search, primarily due to its consistent mobile UX and SEO improvements that focus on user intent.

Google Search Usage Statistics

We can already imply that consumers and brands heavily rely on Google from the market share figures. It’s almost a no-brainer that we lean on Google for everyday queries.

The latest data shows that more than 84% of survey respondents use Google (on both desktop and mobile) more than three times daily. That includes searches such as products, information, and location queries.

Daily Search Statistics

Google processes more than 3.5 billion queries every day throughout its history. As of May 02, 2022, the latest data recorded more than 8.7 billion Google searches in one day.

The sheer traffic flowing through the search engine implies the significance of leveraging these tools in establishing brand value and expanding market reach.

Moreover, Global Web Index highlights the role of search in influencing customer acquisition and conversion. A recent survey shows that around 58% of customers bought something or purchased a service online weekly.

E-Commerce is also slowly rising up the ranks as it currently accounts for 60% of the global market share, particularly for mobile shopping. So if you’re looking to target on-the-go consumers, we highly suggest focusing on improving your mobile user experience.

Mobile Search and SEO

We have a complete list of facts indicating how mobile search differs from user behaviour on desktop. You’ll typically expect more spontaneous product and location searches on mobile than desktop devices.

That’s why Google SERPs slightly differ between mobile and desktop searches. Your page may be ranking on top for desktop for a particular search query but doesn’t fall on the first page of mobile SERPs.

Data from Global Web Index show that more than 30% of web pages ranking on the first page of desktop SERPs aren’t visible on mobile. With mobile traffic dominating the search landscape, it’s time you refocus your brand objectives on on-the-go users.

Furthermore, SEMRush states that only 11% of websites ranking well on mobile can maintain the same position on desktop. 

Voice Search and Search Engine Optimisation

We expect voice search to surf the wave of smartphones and mobile search in 2022 as it rapidly increases in popularity along with the rising mobile traffic.

The latest Global Web Index data shows that the use of voice search and commands skyrocketed by 24.1% worldwide as of January 2022. 

Additionally, 18.5% of Australian internet users aged 16 to 64 use voice assistants for weekly search queries.

Google Search Click-Through Statistics

Just because your page ranks on top of Google SERPs doesn’t mean it will get a click every single time. That fact is supported by data that shows a steady rise in zero-click Google searches over the last couple of years.

About two-thirds of all Google searches in 2020 resulted in zero clicks. A zero-click query means the user either closed the SERP or typed in a different search without visiting a page. This data is a tad 50% rise compared to zero-click statistics from June 2019.

Organic Search and Click-Through Rates

It’s almost common internet knowledge that almost nobody clicks beyond the first page of Google SERPs. But if you want to make the most of visibility and click-through, you want to stay within the top three spots of the search results.

The first three organic search results for search queries get as much as a 50% click-through rate than the lower-ranking pages. Branded search with a specific user intent even gets more organic traffic.

Valuable Web Traffic Statistics for Organic and Paid Search 

Organic search deems to have more value than paid search links. Recent data shows that organic search accounts for 40% of all trackable website traffic than paid search at 28%.

However, developing a bespoke SEO strategy that synergises the two will yield better results.

Summary

Search engine use took the world by storm, especially when most people were staying at home. That means streamlining a data-driven SEO strategy has never been more integral for Australian businesses.

As more people rely on the internet to engage with small and medium businesses, we recommend developing a growth-centred SEO strategy that expands along with your brand. Speak with our SEO specialists at Red Search to discover how we can help your business grow.