SEO Inner West

For meetings, yes, it is genuinely useful. Our North Strathfield office has free on-site parking and sits a short walk from the station, so Inner West clients drop in far more often than clients from further afield. For rankings, no. Being local does not make your site rank better. What it does mean is that we already understand the local market, the competitors and how catchments work here, and we can sit across a table when it matters.

Only marginally. If you sell nationally, your priority is category and product page optimisation, technical performance and the authority to compete against larger retailers, not local rankings. We would still set up your Google Business Profile properly, because it costs little and captures the occasional local or pickup search, but the campaign itself should be built around national commercial intent.

For most local businesses, 3 to 6 months to see genuine movement. Suburb-level competition here is sharp but the catchments are small, which means a well-executed local campaign gets traction faster than in a broad regional market.

Ecommerce and product businesses competing nationally are a different timeline entirely, usually 6 to 12 months, because you are competing with retailers across the country rather than the business two streets away.

Often yes, because Inner West catchments are unusually tight. A Marrickville customer genuinely is not considering a business in Burwood, so suburb pages carry real weight here in a way they do not in a more spread-out region.

The test is whether you can write something true and specific for each one. If the only difference between two pages would be the suburb name, you are better off with one strong page than two thin ones.

Narrower than most operators assume, usually three to five adjacent suburbs. Density works against you here: there is a competing business of your type every few streets, so customers rarely look beyond their immediate area unless it is a specialist job.

That is actually an advantage if you build for it. Owning five suburbs properly produces more work than ranking thinly across twenty, and it is a far more achievable target.

On local relevance, which is the one thing they cannot replicate. A CBD business ranking for a general service term will still lose the Map Pack to a genuinely local operator when someone searches from Annandale or Dulwich Hill.

The work is making your local relevance unmistakable: accurate service areas, suburb content that reads as authentic, consistent citations, and reviews that mention where your customers actually are.

It can, meaningfully. Strips like Ashfield, Burwood and Campsie have substantial non-English-speaking populations, and for some categories a real share of local search happens in another language or uses different terminology entirely.

Whether it is worth acting on depends on your service and margins. We check actual search volumes for your category before recommending it rather than assuming, because for plenty of businesses the answer is no.

Our engagements start at $2,000 per month, and most local Inner West businesses, including trades, clinics and hospitality, sit between $2,000 and $3,500 where the campaign is suburb-level local work.

Ecommerce and product brands competing nationally usually need $4,000 to $8,000 per month, because category and product optimisation across a large catalogue is a considerably bigger job than local visibility.

No. One client per category per area, and in the Inner West we assess that by suburb cluster, since catchments here are tight enough that a Marrickville business and a Burwood business in the same trade aren’t really competing.

We’re based here, so we’re careful about it. If there’s any overlap with an existing client we’ll raise it before you invest time in the process.

We don’t use locked in long-term contracts. You’re on a rolling monthly engagement, and if we aren’t delivering you can leave.

We’d rather earn the next month than trap you into twelve. In practice our clients stay for years, but that’s because the results justify it, not because a contract says they have to. You keep everything we build for you either way: your site, your content, your accounts.

It’s included, not an upsell. Every campaign we run covers both traditional search and AI search, because the same customers now move between Google, ChatGPT, Gemini, Perplexity and AI Overviews depending on what they’re doing.

The underlying work overlaps heavily: clean entity information, structured data, genuine expertise and content written to be quoted serve both. Where AI search needs something specific, such as citation monitoring across engines, that’s part of the campaign rather than a separate line item.

Yes, and Inner West clients do it more than anyone else. We’re at Level 1, 5 George Street, North Strathfield, with complimentary on-site parking and a short walk from the station, so it’s an easy trip from most of the Inner West.

The first strategy session is free, runs about an hour, and you’ll leave with a clear picture of where you stand against your local competitors whether or not you go ahead with us.