Eyecare Plus is Australia’s largest member-owned business support group for clinically focused independent optometry. With over 150 optical practices across Australia, it combines the advantages of a large optometric group with the highest standard of personalised patient service.
From challenge to measurable growth.
The path we took Eyecare Plus down, from the problems holding them back to the strategy and work that turned it around.
Business challenges
Our solution
Business challenges faced by a leading Australian optical brand.
As an industry leader, Eyecare Plus wanted to grow its organic presence, establishing new ways to connect with prospective patients and introduce them to its comprehensive eye examination, Checkup Plus™. Red Search formulated a bespoke solution built for long-term organic growth, generating a 21% increase in organic traffic and up to a 79% increase in clicks from Google for competitive keywords.
YoY SEO growth through a perfect-vision strategy.
The key to any successful SEO campaign is understanding what your audience is looking for, optimising pages to meet their needs, and putting those pages in front of them. We crafted a tailored strategy to drive qualified customers to each Eyecare Plus practice, achieving consistent organic growth in the highly competitive healthcare industry. Eyecare Plus now ranks at the top of Google for its individual practice pages, including “optometrist”, “optometrist near me” and “optometrist Sydney”, plus optometrist keywords right down to suburb level.
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