Eyecare Plus

Business challenges

  • Industry-leader needing to assert their search dominance
  • Capture new customers through an unexplored marketing channel
  • Required an SEO strategy that would be scalable towards their 150+ optical practices
  • Required a migration solution that would not see a drop in SEO traffic
  • Limited knowledge in search & required an SEO partner to act as an extension of their business

Our solution

  • SEO website migration that worked to prevent any drop in SEO rankings
  • Extensive keyword and competitor research to better understand the market landscape
  • Bespoke SEO strategy crafted through market research and historical Google Analytics data
  • Swift on-page optimisation and a well-managed content development strategy
  • Technical website optimisation that resulted in huge exposure for each practice

Services provided

Strategy

Ongoing SEO

Migrations

  • 24%

    increase in SEO New Users

  • 79%

    increase in clicks from Google

  • 41%

    increase in Google Impressions

Business challenges faced by a leading Australian optical brand.

Eyecare Plus is Australia’s largest member-owned business support group for clinically focused independent optometry. With over 150 optical practices across Australia, Eyecare Plus excels at providing all the advantages of being part of a large optometric group, yet still able to provide the highest standard of personalised service to their patients.

As an optical leader in the industry, Eyecare Plus wanted to grow their organic presence. The leading optical brand wanted to establish new ways to connect with prospective patients and to introduce them to their comprehensive eye test examination – Checkup Plus™.

This is where Red Search came in. Our SEO specialists formulated a bespoke solution that worked to achieve long-term organic growth. Results generated included a 21% increase in organic traffic and up to a 79% increase in clicks from Google for competitive keywords.

How we helped Eyecare Plus achieve YoY SEO growth through a perfect-vision SEO strategy.

The key to any successful SEO campaign comes down to understanding what your audience is looking for, optimising pages to cater to their needs and then presenting it in front of them.

We understand this philosophy well, which is how we crafted a tailored SEO strategy to drive qualified customers to each Eyecare Plus practice.

By following our bespoke SEO solution, we managed to achieve consistent organic growth in the highly competitive healthcare industry.

Eyecare Plus now ranks at the top of Google and captures a significant amount of high-value traffic for all its individual practices pages. This includes ranking at the top of Google for ‘optometrist’, ‘ optometrist near me’ and ‘optometrist Sydney’. Additionally, the brand also ranks for all optometrist keywords on the suburb-level.

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