Barnardos Australia is a leading non-government, non-denominational child-safety and family-care organisation, run by an independent Board of Directors. Incorporated in Australia, Barnardos is a registered charity and a public company limited by guarantee.
From challenge to measurable growth.
The path we took Barnardos Australia down, from the problems holding them back to the strategy and work that turned it around.
Business challenges
Our solution
Business challenges faced by a leading Australian not-for-profit.
Red Search were engaged by Barnardos Australia to formulate an SEO migration strategy that would protect their existing rankings and organic traffic. The not-for-profit was going through a new website launch and required a well-thought-out strategy that would minimise the impact on their existing traffic from Google.
A smooth SEO migration, with smiling kids all round.
Our SEO specialists wasted no time putting together a comprehensive migration strategy, with one goal in mind: to make the transition as seamless as possible. We worked alongside the Barnardos marketing team and their web development agency to ensure objectives were met on time and with confidence. Post-deployment, Barnardos witnessed no negative impacts on their rankings. Instead, their rankings and organic traffic have continued to sustainably increase month-on-month.
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