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Simply Maid

An emerging, ambitious house-cleaning brand scaled Australia-wide.

The Brief

Simply Maid is one of Australia's largest residential house-cleaning brands, servicing every major Australian city. Since 2015 they've provided premium cleaning to well over 5,000 Aussie homes, and set even greater growth goals for 2025 and beyond.

Services provided
The Journey

From challenge to measurable growth.

The path we took Simply Maid down, from the problems holding them back to the strategy and work that turned it around.

The starting point

Business challenges

An emerging business with ambitious goals and growth targets
An SEO strategy that would enable them to scale nationally
A content marketing strategy to reinforce their market position
Limited in-house SEO knowledge, so they needed a partner acting as an extension of the business
Our strategy

Our solution

A bespoke SEO solution designed to scale Australia-wide
A local SEO strategy to build trust with locals
A link building strategy targeting all major Australian cities
A content strategy fit for an industry leader
01
The campaign

Business challenges faced by an emerging, ambitious cleaning brand.

Simply Maid first approached Red Search to expand its organic presence in Sydney. Management understood the importance of SEO but were sceptical that an agency could deliver on their ambitious goal of scaling the business Australia-wide. Our specialists wanted to prove it could be done, and went to work immediately.

02

How we helped Simply Maid become a household name.

Four successful years later, Simply Maid is recognised as one of the largest and most trusted residential house cleaners in Australia. The company ranks at the top of Google for every major search term, including house cleaning in Sydney, Melbourne, Brisbane, Perth, Adelaide and Darwin, as well as broad terms across all major states. Through research, planning, management and execution of a bespoke SEO and content-marketing strategy, our team over-achieved against every growth target. We owe it all to the opportunity to work with a wonderful client.

All of which delivered

The results speak for themselves.

Everything above added up to measurable, compounding growth for Simply Maid.

1,100%
increase in SEO new users
364%
increase in online bookings
90%
keywords ranking in top 3 on Google
In Their Words

After 5 years, the Red Search team has become an irreplaceable part of my business. We now operate in 7 cities Australia-wide with over 40 contractors.

Huy Hoang·Simply Maid
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