Paul's Rubbish Removal approached our team with a vision to expand online. The company provides commercial and residential rubbish removal across every region of Sydney. Paul and his team had advertised across offline channels with generally good results and a healthy flow of leads, but wanted to take their marketing a step further.
From challenge to measurable growth.
The path we took Paul's Rubbish Removal down, from the problems holding them back to the strategy and work that turned it around.
Business challenges
Our solution
A great SEO foundation to build on.
Paul's Rubbish presented us with a website that already had a great SEO foundation: SEO-friendly and built on WordPress. That let us skip the usual foundation-building steps and dive straight into research and implementation.
We worked with Paul’s Rubbish and took them right to the top.
We created an SEO strategy built for long-term growth, targeting the core parts of the site we could improve quickly and consistently publishing the relevant content the market was searching for. Alongside the content plan, a link acquisition strategy was designed to align with it, so the site was continually rewarded with both a stream of high-quality content and strong, industry-relevant backlinks. Since starting the campaign, Paul's Rubbish Removal has grown into one of the leading brands in the industry, smashing its revenue goals and rapidly expanding its team to meet rising demand.
Professional, personable and great attention to detail. It’s been a huge 4 years of growth and we look forward to another big 4.
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