Paul’s Rubbish Removal
- No local or state search presence
- No organic Google rankings
- A thin website with limited content
- No leads/goal tracking
- Lack of a content strategy
- Red Local setup
- Re-analysis of technical website components
- Expansion of website content by following a rock-solid content strategy
- Goal tracking with Analytics custom dashboards
- A linking strategy – both internal and external
increase in SEO traffic
increase in online enquiries
increase in Google Impressions
increase in all major keyword rankings
A Sydney rubbish removal business with a big appetite for growth.
Paul’s Rubbish Removal approached our team with the vision of expanding its business online. The local rubbish removal company provides commercial and residential rubbish removal services to all regions across Sydney.
Paul and his team advertised on various forms of offline channels, with generally good results. They were happy with the number of leads, however, they wanted to take their marketing efforts a step further.
Paul’s Rubbish presented us with a website that had a great SEO foundation. The website was already SEO-friendly and built on WordPress. As a result, we were able to skip otherwise necessary foundation-building steps and dive right into research and implementation.
We worked with Paul’s Rubbish and took them right to the top.
We created an SEO strategy to cater to long-term business growth. We looked at the core parts of the website we could quickly improve on. This approach would ensure we consistently created and published relevant content that the market was searching for.
In addition to our content plan, a link acquisition strategy was also designed to align with our new content. Our plan meant that Paul’s Rubbish website was consistently rewarded with the best of both worlds, a stream of high quality content and strong industry-relevant backlinks.
Since starting our campaign, Paul’s Rubbish Removal has grown to become one of the leading brands within the rubbish removal industry. By following our SEO strategy they’ve been able to completely smash their business revenue goals and rapidly expand their staff count to cater to increased demand in work.