Every year, Google releases thousands of search updates to incrementally improve the user search experience and deliver quality content that matches search intent.
While Google doesn’t announce most minor updates, it gives adequate notice on core algorithm updates as they usually produce subtle to notable changes in ranking.
That said, we gathered everything you need to know about Google’s June & July Broad Algorithm Updates, as well as how you can recover if your business has been impacted.
What is Google’s Broad Algorithm Update (June & July 2021)
A two-part Google Broad Core Algorithm Update took off last June 2, 2021, named the June & July Core Update, as Google’s Search Liaison Danny Sullivan stated.
The algorithm update marked its full implementation on July 12, 2021, where web admins and SEO specialists began seeing subtle yet noticeable changes in search results.
With this, SEO specialists and site owners understood that the 2-part update affects all search queries, particularly competitive keywords. But it doesn’t mean all your SEO efforts will be lost, as Google confirmed that while the core updates may change your ranking, the update is never site-specific.
Any changes occurring under the roll-out of the June Core Update may revert after the July Core update release. Besides, we’ll also give you relevant tips on restoring your SEO rankings if you have been impacted by the algorithmic update.
How can I restore my SEO rankings if I have been hit?
Any drops in Google SERPs after the update doesn’t have anything to do with the community guidelines. That means the ranking changes doesn’t mean you committed any Search violations.
As discussed, the July Core Update should revert most of the drops and ranking changes. But if you found some of your content falling down the list after the final roll-out, you may need a few steps to ramp up your content quality and make it back on top.
Understanding the Core Updates
Google’s Core Updates ensure that all information displayed in search results were accurate, relevant, and up-to-date concerning the search query.
Think of Google SERPs as a list of the Top 100 Songs Worldwide, with the #1 spot being the best. If the list was published about a decade ago, it should be outdated and irrelevant for today’s readers.
With that, it only makes sense that you update the same list with newer songs. You may also consider some songs at the lower numbers to rank better than those on top.
The same thing more or less applies to Google Core Updates, as Google releases them to ensure their Search Engine provides accurate and reliable information to billions of queries.
That means after the update, Google may discover other sites that provide better content and answer the search queries more accurately than yours do. However, that doesn’t mean you’re left in a dead-end — as there’s always something you can do to recover your rank.
Quality Content is Key
Going back to our Top 100 analogy, your website may drop in rankings if Google finds other pages with better and more accurate content than what you have to offer.
That said, quality content is the name of the game, so make sure you’re offering high-quality information so Google’s algorithm can reward you with a better ranking.
A good starting point is revisiting your past content and reassessing your website’s page quality. Here are some points to consider when building fresh content and improving existing ones that ranked lower after the update:
- Make sure all content is original and provide updated information, analysis, and reports.
- Deliver the topic comprehensively and write substantial descriptions.
- Draw information from authoritative sources but add significant value and originality.
- Optimise keywords in descriptive headings.
- Develop content that people can share, bookmark, and recommend to other users.
- Build high-quality content that your competitors or the media can reference.
Optimise for Mobile Devices
Improving your mobile SEO and mobile experience will tell Google that users can easily engage with your content whether they’re at home or on the go.
Hence, ramping up your site for mobile will significantly boost your site credibility and overall ranking. Google’s Mobile-First Indexing plays a crucial role in ranking sites for Google SERPs.
Stay on top of Google’s Algorithms
Knowing about Google’s June & July Core Update is already half the battle. Partnering with our SEO specialists can go a long way in staying on top and quickly recovering lost rankings caused by incremental algorithmic updates.
Get in touch with us and speak with one of our senior SEO specialists about how we can improve your website’s SEO.
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