Youtube Statistics Australia & Global (2025)

YouTube’s growth in the past few years has been evident, from creating YouTube Shorts in 2020 to witnessing a rapid growth of users and creators by 2025.

But how well does it compete with new platforms like TikTok and Instagram?

Let’s explore the rise of video content, short-form content, live streaming, and video marketing and how user demographics and viewership habits are shifting so businesses and marketers can stay on top in this rapidly growing and changing landscape.

YouTube Usage Statistics

How Many Active Users Does YouTube Have?

As of 2024, YouTube reported having around 20.80 million users in Australia. On a global scale, the platform currently has around 2.49 billion users, about half of the global online population.

Youtube Users Per Month

YouTube is currently the 2nd most visited website worldwide. The only platform that gets more traffic is its parent company, Google.

Breakdown of YouTube Usage by Country

YouTube provides localised content in over 100 countries and can be accessed in 80 languages.

To date, India holds the largest YouTube audience, with about 462 million users. The USA comes close in second at around 240 million—almost half the users than India, however, it translates to a much higher proportion of the country’s population (71.85% for the USA, 32.33% for India).

As previously stated, Australia recorded 20.80 million users in early 2024, translating to roughly 78.1% of the country’s population.

Youtube Users by Country

Time Spent on YouTube by Users

Data from early 2024 reported that internet users spend about 21 hours and 36 minutes on YouTube monthly. That is roughly half the average time users spend on TikTok, which is 42 hours and 13 minutes.

Time Spent using Social Media Apps

Another report claims that about 63% of all views and traffic on YouTube come from mobile devices, highlighting the rise of mobile traffic and on-the-go video streaming, as supported by the YouTube mobile app, having over 10 billion downloads on the Google Play Store.

Share of Youtube Video Views

How Many Videos Are Uploaded Daily?

The latest report shows that more than 500 hours of video are uploaded to YouTube every minute, a 40% growth from 2014. That translates to approximately 30,000 hours of new content per hour and 720,000 hours of video uploaded daily.

Share of Youtube Video ViewsSource: Statista

YouTube Growth & Revenue Statistics

Expected YouTube Growth Forecast

Yes, even after the COVID-19 social media surge, YouTube’s viewership, user base, and revenue continue to grow and are forecast to continue expanding beyond 2024.

Recent data also shows that the total number of YouTube users worldwide has hit 933.39 million, a +7.5% YOY change from 2023. By 2029, that figure is estimated to reach 1.165 billion.

Youtube Forecasted Yearly GrowthSource: Statista

How Much Revenue Does YouTube Generate Annually?

YouTube saw success in 2024 with an improved advertising revenue growth of $8.921 billion in Q3, an 11% growth from the previous year ($7.952 billion in Q3, 2023).

Youtube Revenue

Source: Business of Apps

Looking at YouTube’s biggest channels, MrBeast is currently the most-subscribed YouTube channel, with 339 million subscribers as of Q4 2024. It also has the highest YouTube advertisement revenue at $82 million, followed by creators Rhett & Link at $35 million.

Biggest Youtube Channels

How Does YouTube Monetise Video Content?

Content creators and YouTube channels earn money with monetised content through several methods, such as:

  • In-stream ads: Ads are the most common earning streams on YouTube and can appear before, during, or after a video. Advertisers pay YouTube an amount depending on the number of views and engagements their ads receive.
  • Channel memberships: Many YouTube channels offer memberships where subscribers can pay a monthly fee to access exclusive content, badges, and benefits.
  • Super Chat and Super Stickers: These paid features allow viewers to donate money to creators during live streams or videos. Unlike normal chats, Super Chats and Super Stickers pop out on the chatbox, allowing creators to notice your message and respond.
  • Merchandise: Many creators and channels now sell merchandise through the YouTube platform or their official merch shops.
  • Sponsorships: Brands pay creators and channels to review or promote their products and services in new videos.

YouTube Viewer Demographics (Who Uses YouTube?)

Looking into the US demographics, we can see that more than half (50.6%) of YouTube users are Gen Z and Millennials combined. Further, 25.1% of those are Gen Z, while 25.5% are Millennials.

Youtube Users Gen Z & Millennials

Here’s a more detailed breakdown of US and global YouTube users by age:

Youtube US Users

Youtube Global Users

Breakdown by Gender

More than half (54%) of global YouTube users aged 18 and above are male, while about 46% are female.

Youtube Gender Demographics

Australia’s landscape supports this statistic, albeit at the smallest decimal. The latest YouTube demographics in the country reported that YouTube advertisements reached 86.5% of the male population aged 18+, while it reached 86.4% of the female population in the same age group.

What Type of Content Do People Watch on Youtube?

In 2024, Kids’ Content dominated YouTube’s viewership share as several children’s content channels top the list. Viewership among different regions and languages also showed interesting trends as top channels indicate multi-billion viewership gaps.

Here are the rest of the trends in YouTube content and viewership:

  • Kids’ Content Domination: 7 channels from the top 50 list are children’s shows, including Cocomelon, Kids Diana Show, Vlad and Niki, ChuChu TV, Pinkfong, Like Nastya, and BillionSurpriseToys. Collectively, these channels have over 785 million subscribers.
  • Multi-Billion Viewership Gap: While MrBeast has significantly more subscribers (339B) than T-Series (282B), the second most-subscribed YouTube channel actually has 5 times more total views than MrBeast (259B vs 53B). This highlights the diverse engagement patterns between individual creators, brand channels, and their country of origin.
  • Language Distribution: English remains the prominent language in the platform, with Hindi being the second most common language. It makes perfect sense, considering 9 channels topping the subscription and viewership list producing Hindi content, reflecting India’s rapidly growing digital presence.
  • Creator vs Brand: About 4 in 10 (40%) of the top 50 channels are individual creators, including MrBeast, PewDiePie, and Mark Rober, while the remaining 60% are corporate or brand channels, highlighting that big businesses and individual creators have equal chances of gaining massive success in the platform.
  • Content Volume Variation: Quantity vs quality plays a huge role in a YouTube channel’s success. Top channels like Mark Rober have less than 200 videos in total, while other creators (mostly brand channels) like Zee TV and SET India have more than 140,000 videos.
  • Educational Entertainment: Combining education and entertainment works as a successful strategy on YouTube, with many creators (5-Minute Crafts, Mark Rober) showing robust performance with high per-video value and traffic.

YouTube Trends & Forecasts

Along with the rapid growth of users, content creators, and traffic, we also see emerging trends and forecasts for YouTube’s viewership, user demographics, and new types of content.

The Rise of Short-Form Content (YouTube Shorts)

YouTube Shorts was launched first in India in August 2020 and rolled out globally in June 2021. Accessible via the YouTube app and website, the feature currently has 2 billion monthly active users globally, indicating a rapidly growing demographic with a 500 million YOY growth.

Youtube Shorts Global Usage

Its rival, TikTok, reigns supreme with the highest engagement rate (2.34%) for 3 years in a row. Brands expect to see maximum interaction with their audience on the platform, and is ideal for building reach and awareness, especially among younger audiences.

TikTok Performance Statistics

Source: SocialInsider

Moreover, the 2024 Hubspot State of Marketing reports that 30% of marketers who don’t use short-form videos will start in 2024.

Growth of Live Streaming on YouTube

YouTube Live continues to explode in popularity and viewership. As of December 2024, the average live viewers range between 5 million to 11 million daily. In the past 30 days, viewership peaked at about 11.94 million, which was recorded on December 08, 2024, showcasing the growing appeal of real-time content.

YouTube Live recorded an all-time peak of 16.03 million concurrent live viewers on October 27, 2024, showcasing its immense potential to connect creators, news sites, and audiences globally.

Youtube Live StatisticsSource: Streams Charts

How AI is Shaping YouTube Content & SEO

It’s no wonder that AI is supercharging Search, digital marketing, and eCommerce. We see its impact and benefits in AI-assisted content creation as it revolutionises YouTube in 2025.

Here are some ways AI can shape YouTube content creation and SEO:

AI-Generated Content:

  • AI-assisted content creation, from scriptwriting, voiceovers, multi-cam editing, and basic animation will see more growth in 2025, increasing productivity and allowing creators to explore new content formats.

AI-Driven Recommendations:

  • YouTube’s machine-learning algorithm offsets the need for active searching as the platform delivers relevant video recommendations on user feeds.
  • Creators now need to understand how this machine learning algorithm analyses behaviour to optimise their content

Video Search Optimization (VSEO):

  • Video SEO (VSEO) can rely on AI for scalability and searchability.
  • AI can generate accurate video transcriptions, which in turn improves indexing and search crawlability.
  • Creators and SEOs can use AI tools for competitor analysis and keyword research to optimise titles, video descriptions, and tags.

Embracing AI tools in 2025 will allow creators and marketers to implement a data-driven strategy and gain a competitive advantage on YouTube.

Predictions for YouTube’s Growth in 2025

Shoppable videos are becoming a thing as people engage in product review videos and shop what they see. 

Research also suggests that social commerce revenue will surpass US$1 trillion by 2028, and 62% of users in the UK claim that YouTube product videos help them decide what to buy.

Marketers on YouTube should follow these best practices to leverage shoppable videos in 2025:

  • Set up your digital shop: Make your YouTube videos shoppable by linking them to your Google Merchant Feed or official eCommerce website. Adding product feeds to your video ads also helps viewers purchase them directly from videos.
  • Turn video ads into storefronts: Using your product feed to showcase products in Demand Gen campaigns will turn simple video ads into a virtual storefront. Basically, Demand Gen campaigns integrate your best-performing video and image assets across entertainment-focused touchpoints, like YouTube, YouTube Shorts, Discover, and Gmail.
  • Partner with creators: Tap into creators’ and influencers’ authentic voices using partnership ads to extend your reach. Add a product feed to these ads to make them shoppable, and you’re basically engaging with your customers just a click away.

YouTube Advertising & Video Marketing Insights

How Effective Are YouTube Ads?

The latest YouTube ad revenue amounted to roughly $31 billion, a $1.8 billion increase from last year’s $29.2 billion revenue, accounting for 10.25% of Google’s global revenue in the same year.

Youtube Ad Revenue Share

Source: Statista

How YouTube compares with Linear TV

Linear TV viewership declines as more people and families stream on YouTube. Unlike Linear TV, YouTube allows users and families to bond over a shared passion, such as live-streamed concerts, fitness classes, or religious ceremonies.

Besides, 59% of respondents agree that YouTube ads are much more relevant to them than linear TV or similar streaming apps.

Youtube More Relevant Than TVSource: Google Ads & Commerce Blog

Key YouTube Success Metrics & Analytics

Watch Time & Average View Duration

A recent study shows that people have spent more time on YouTube daily over the past few years. In 2019, users from the US spent 39.7 minutes daily. In 2024, that figure rose to 48.7 minutes, a 22.67% growth!

Analysts point this trend back to the COVID-19 pandemic, during which social media consumption surged, and 39.4% of US social media consumers spend more time on YouTube if they stay home.

US Audience Time On YoutubeSource: Oberlo (US Audience)

Australians exhibit the same trend, as video streaming surged during the pandemic and more consumers sign up for Streaming Video On Demand (SVOD) services. Moreover, 21% of Aussies who have signed up for an SVOD subscription (whether a free trial or paid subscription) during the COVID-19 pandemic say they intend to continue paying for it in the future.

Final Thoughts

YouTube remains a dominant and powerful platform in the video content landscape, be it for businesses, content creators, influencers, brands, or everyday users. Marketers now use YouTube as part of their SEO and video marketing strategy, utilising reach and Google’s complete suite of business tools to grow brand visibility, engagement, and conversions.

With the right approach, businesses can strategically leverage Youtube videos to maximise SEO impact to sustainably grow their business.

Check out more related statistics through our posts below:



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