Shopify Statistics Australia & Global (2025)

What makes Shopify a dominant force in eCommerce? How does it compete against other popular platforms?

Let’s dive into the latest Shopify statistics, analysing its growth trajectory, its biggest markets, and key shopping trends that will shape the eCommerce market.

Why Shopify Continues to Dominate the E-Commerce Market

From the spike in online purchases during the pandemic to a few years into the new normal, online stores and eCommerce are bigger than ever. By 2027, experts predict a staggering 39% growth in revenue, amounting to roughly US$8.034 trillion.

Shopify Ecommerce Market Share

Source: Statista

Such explosive growth in revenue is only possible if the platform understands where the industry is heading—and it did just that. Shopify’s impact on the economy is growing as more people, businesses, and markets prefer online shopping and contactless payments, highlighting the evolving purchasing habits.

The latest statistics show how apparel and the fashion business took eCommerce by storm, with over 528,000 apparel stores in Shopify. Home and garden stores follow second with around 230,000 stores using Shopify’s eCommerce platform.

Shopify Stores by Category

Shopify Usage Statistics (2025 Update)

How Many Stores Use Shopify Globally?

There are over 6.7 million Shopify stores, worldwide, with an estimated over 4.24 million being live stores.

As of April 2024, Backlinko has roughly 4.61 million live websites that use Shopify, and 2.6 million of these domains come from the United States.

Shopify Live Stores

The United Kingdom follows second at roughly 207,000 websites. Australia ranks third at about 150,000 Shopify websites, completing the top 3.

Shopify Stores by Country

How Many eCommerce Shoppers Are in Australia?

As the third-largest digital market in the world, Australia’s eCommerce traffic reached record-high figures within a few years from 2020.

Online shopping has been a necessity during the pandemic and has since transitioned to become a means to kill boredom in the new normal, making it a well-accepted and integrated means of consumption for Aussies.

In 2024, 17.08 million Aussies shopped online monthly, a staggering 45% increase from 2020’s 11.78 million users. That’s roughly 64% of the whole Australian population!

The same statistics predict that by 2029, there will be 23.14 million Shopify users in Australia, emphasising that eCommerce is here to stay and that Shopify will grow to become a key player in the digital landscape.

Shopify Users in Australia Forecast

Source: Statista

Mobile vs. Desktop Usage of Shopify

If you’re unfamiliar with it, mobile commerce, or m-commerce, is the next big thing pushing Shopify’s success year by year. As consumer shopping habits pivot towards on-the-go and pocket devices, more buyers compare, shop, and purchase directly from their smartphones.

But how does mobile shopping compete with desktop shopping on Shopify?

As of 2024, smartphones have dominated eCommerce traffic, generating AU$56.07 billion in revenue. In Q3 2024, 68% of online purchases were made via smartphones, and 77% of website traffic came from mobile users.

Distribution of Retail Website Visits & Orders

Furthermore, 30% of orders worldwide come from desktop users, while tablets only constitute 2% of the overall order share. 

Given this data, we can only expect mobile users to keep rising as forecasts expect the 6.95 billion smartphone users in 2020 to grow to 7.5 billion by 2025. This highlights how customers turn to mobile to browse, shop, and purchase from brands as the mobile shopping experience significantly improves.

Shopify Revenue & Market Share Insights

How Much Revenue Does Shopify Generate Annually?

About 71.35% of Shopify’s overall revenue came from North America, the platform’s home base. All markets outside North America accumulated $2.02 billion in revenue in 2023.

Here is a quick breakdown of Shopify’s revenue per region:

Shopify Revenue Per Region

Shopify Growth Projections & Forecasts (2025 and Beyond)

Shopify’s Q3 2024 revenue shows a 26% growth compared to the previous year at 69,715 Gross Merchandise Value (GMV). Free cash flow is at 19%, indicating robust profitability.

Shopify Growth Projections

Source: Shopify Q3 2024 Press Release

Shopify’s global eCommerce sales are also forecasted to grow from $5.13 trillion in 2022 to $8.09 trillion in 2028, a staggering 57.7% growth in 6 years. This revenue is set to surpass $6 trillion after a decent 8.4% growth YOY.

The COVID-19 pandemic contributed to today’s increasing shift towards eCommerce and the growing adoption of mobile devices and mCommerce. To date, mobile commerce reached $2.07 trillion in 2024.

Shopify Ecommerce Sales 2022~2028

Source: Shopify, eMarketer

Shopify’s growing revenue and eCommerce sales mean one of a few things—today’s consumers love convenience. In 2023 alone, nearly 80% of consumers worldwide have used their smartphones to shop online or visit an eCommerce website.

These underline the upcoming trends toward eCommerce consumption and Shopify as a platform.

Future Trends in Shopify’s Development

AI will be increasingly valuable for businesses of every size

McKinsey Global Survey reports that over 65% of companies have adopted AI in at least one function or process. AI adoption is forecast to grow significantly in marketing and sales, followed by product development and IT.

To date, AI-driven customer experience is ubiquitous across online shops,  from product recommendations to customer service. These tools provide personalised solutions to customers depending on purchase history and interests.

Natural language processing will revolutionise customer interactions

Another research from Gartner estimates that AI will manage 3 of 4 customer interactions (75%) by 2025, suggesting how AI chatbots and AI-driven virtual assistants will be at the core of customer service in the future.

eCommerce businesses will benefit from AI and natural language processing as roughly 33% of consumers say generative AI (gen AI) can help promptly answer their requests. With this, we expect gen AI and the AI chatbot market to skyrocket to about $47 billion in market value by 2029—up from $16 billion.

Small businesses embracing AI will drive GDP growth

AI will benefit large enterprises, small businesses, and startups, driving GDP growth across industries embracing AI-based technologies. The International Data Corporation (IDC) reports that AI-based technologies will drive the global economy impact by $19.9 trillion through 2030, accounting for roughly 3.5% of world GDP.

With the right AI tools and applications, businesses can leverage its benefits to streamline many processes and improve efficiency and data handling at a fraction of the cost.

Check out more related statistics through our posts below:



Written by:

Daniel Law

Daniel Law is the SEO Director at Red Search, a specialist SEO agency in Sydney, Australia. With over 15 years of experience in the industry, Daniel has a wealth of knowledge and expertise in Search Engine Optimisation (SEO). He is passionate about helping business achieve success through effective and sustainable SEO strategies and is dedicated to staying up to date to the latest industry trends and best practices.



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