How Artificial Intelligence (AI) is Changing Content Writing

AI & Content

Since the dawn of machine learning and Artificial Intelligence (AI), we’ve been experiencing groundbreaking leaps and innovations over the past years. AI is changing the digital industry, from video games to the Internet of Things, and most especially, content writing.

It won’t come as a surprise since aside from image processing, natural language processing has been the core of several contemporary AI and machine learning research.

In this post, we discuss artificial intelligence’s current and upcoming applications in content and commercial writing. We will also attempt to answer whether we should consider AI the end of human content writers.

Will artificial intelligence end content writing careers?

Before we dig further into how AI changes the content writing industry, let’s get one thing off the table. Is AI going to replace human content writers?

The simple answer is no.

Of course, not unless we develop an entirely paradigm-shifting machine learning technology. 

On the other hand, people worry about AI replacing jobs because not everyone understands the current level of machine learning and AI.

Besides, almost every AI application today focuses on backpropagation, a concept of supervised learning. That means the program’s output strictly depends on your input. 

That said, we must reimagine AI before it comes close to human content writing capacities. Currently, industries and consumers prefer backpropagation when developing AI systems. With that, content writers can sleep soundly.

By far, AI has specific applications that are changing the shape of content writing, particularly in content marketing.

Receive fast, streamlined, automated reporting from AI

While this section contradicts what we previously said, you must understand that data-serving content differs from informative and insightful content.

For instance, businesses and institutions can implement AI to generate financial reports that fill the gaps between figures. Sports events can also use AI to report tallies and score sheets that don’t require a human touch.

AI will greatly assist with SEO keyword research & topic ideation

Preparation takes half of the entire content writing process. That means researching for excellent topics, targeting the right keywords, and everything else that contributes to building great content (an experienced SEO Sydney agency can help).

Besides, research matters more than ever in today’s digital landscape, where everyone is involved with SEO.

An excellent example of topic research is Originality’s Free Content Optimizer, an AI-based content platform that elevates topic research to a new level. You specify a topic, and the machine learning algorithm develops content optimization.

More than that, artificial intelligence and machine learning are also helpful in simulating search engine behaviours. By doing so, marketers and content writers can see how SEO content changes your decisions and affects the performance of your written content.

In a nutshell, you don’t have to wait longer to notice the impact of your SEO strategy, thanks to AI simulations and machine learning.

AI, leveraging consumer pain points to sharpen up content copies

The AI has gone beyond surface-level spell-checkers and grammar suggestions. Continuous developments enabled machine-learning writing aids with nearly human-level grammar and comprehensive readability, style, and overall structure.

Some AI-based software even offers a customisable approach to every output, pointing out underperforming written content and suggesting how to improve those pain points.

AI, in all facets of digital marketing, not just content

Artificial intelligence stands out when it comes to content segmentation and targeting users with personalised content. One advantage of AI is its capability to crunch big data into insightful results — something that most writers cannot perform efficiently.

A perfect example of AI-powered content-targeting applications is email marketing. Every email marketing resource contributes to better visit rates, click rates, and, most importantly, sales. Besides, it lifts much weight from content writers without completely taking over their jobs.

Furthermore, you can train machine learning algorithms for digital marketing, such as automated product recommendations and cart abandonment emails. With that, content writers have these daunting tasks off their hands. Writers have another chance to flex their abilities and essentially attract new customers.

Stay on top of AI & maximise its benefits when the opportunity arises

To summarise, artificial intelligence is still light years away from developing content beyond data reports and backpropagation inputs. Therefore, we are doubtful that machine learning algorithms will replace content writers at any time.

Despite that, AI platforms have made groundbreaking frontiers in content writing that have contributed to streamlining digital marketing strategies and personalised user experience.

In other words, artificial intelligence is changing content writing for the better.

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