Artificial Intelligence

How Artificial Intelligence (AI) is Changing Content Writing

14/10/2020

AI & Content

Since the dawn of machine learning and Artificial Intelligence (AI), we’ve been experiencing groundbreaking leaps and innovations over the past years. AI is changing the digital industry, from video games to the Internet of Things, and most especially, content writing.

It won’t come as a surprise, since aside from image processing, natural language processing has been the core of several contemporary AI and machine learning research.

Here at Red Search, we will discuss the current and upcoming applications of artificial intelligence in content and commercial writing. We will also attempt to answer whether we should consider the AI to be the end of human content writers.

Will artificial intelligence end content writing careers?

Before we dig further into how AI changes the content writing industry, let’s get one thing off the table. Is AI going to replace human content writers?

The simple answer is no.

Of course, not unless we develop an entirely paradigm-shifting machine learning technology. 

On the other hand, the reason behind people worrying about AI replacing jobs is that not everyone understands the current level of machine learning and AI.

Besides, almost every single AI application today focuses around backpropagation, a concept of supervised learning. That means the program’s output strictly depends on your input. 

That said, we first have to reimagine AI before it comes close to human content writing capacities. As of now, industries and consumers alike prefer backpropagation in developing AI systems. With that, content writers can sleep soundly.

By far, AI has specific applications that are changing the shape of content writing, particularly in the content marketing framework.

Receive fast, streamlined, automated reporting from AI

While this section sounds contradicting against what we previously said, you need to understand that data-serving content is different from informative and insightful content.

For instance, businesses and institutions can implement AI to generate financial reports that fill the gaps between figures. Sporting events can also use AI in reporting tallies and score sheets that don’t require a human touch.

Automated Insights, a leading player in machine-generated reports, produces reports and content like inventory, product description, client follow-ups, and financial analysis. And while automated reporting seems like a big deal, we see it as a niche-specific content that brands outsource to AI rather than content that human hands like to write.

AI will greatly assist with SEO keyword research & topic ideation

Preparation takes half of the entire content writing process. That means, researching for excellent topics, effective keywords, and everything else that contribute to building great content.

Besides, in today’s digital landscape where everyone is involved with SEO, research matters more than ever.

An excellent example of topic research is MarketMuse, an AI-based platform that raises topic research to greater heights. All you need to do is specify a topic, and its machine learning algorithm will come up with topic suggestions as well as relevant approaches.

Additionally, Atomic Reach is another machine learning platform that helps businesses maintain consistent quality across multiple content channels. As a result, content writers can guarantee that their outputs speak with their brand and that they work in unison.

More than that, artificial intelligence and machine learning are also helpful in simulating search engine behaviours. By doing so, marketers and content writers can see how SEO content changes your decisions and affects the performance of your written content.

In a nutshell, you don’t have to wait longer to notice the impact of your SEO strategy, thanks to AI simulations and machine learning.

AI, leveraging consumer pain points to sharpen up content copies

The AI has gone beyond surface-level spell-checkers and grammar suggestions. Continuous developments enabled machine learning writing aids that have the nearly human-level grammar and comprehensive readability, style, and overall structure.

Some AI-based software even comes with a customisable approach to every output, pointing out underperforming aspects of written content and suggesting how to improve those pain points.

AI, in all facets of digital marketing, not just content

When it comes to content segmentation and targeting users with personalised content, artificial intelligence stands out. One advantage of AI is its capability to crunch down big data into insightful results — something that most writers cannot perform efficiently.

A perfect example for AI-powered content targeting applications is email marketing, where every resource contributes to better visit rates, click rates, and most importantly, sales. Besides, it lifts a lot of weight from content writers without completely taking over their jobs.

Furthermore, you can also train machine learning algorithms for digital marketing, such as automated product recommendations as well as cart abandonment emails. With that, content writers have these daunting tasks off their hands. Writers have another chance to flex their abilities and essentially attract new customers.

Stay on top of AI & maximise its benefits when the opportunity arises

To sum it up, artificial intelligence is still light years away from developing content beyond data reports and backpropagation inputs. Therefore, we are doubtful that machine learning algorithms will replace content writers at any time.

Despite that, AI platforms have made groundbreaking frontiers in content writing that contributed to streamlining digital marketing strategies and personalised user experience.

In other words, artificial intelligence is changing content writing for the better.

Aside from AI-powered digital marketing, relying on Red Search as a professional SEO agency can help you supercharge your SEO strategy. Our team of search experts will help you develop a bespoke and data-driven SEO strategy to secure and maintain your spot within the first page of SERPs.

For questions and enquiries, speak with our SEO experts at 1300 101 712 or drop your message in our contact form.

Daniel Law
Written by

Daniel Law

Daniel Law is Managing Director at Red Search, an SEO agency based in Sydney. With over 10 years of experience in SEO, I've grown a burning passion to help Australian brands achieve their business growth goals by leveraging powerful SEO and content strategies.

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