Paul’s Rubbish Removal approached our team with the vision of expanding their business online. The local rubbish removal company provides commercial and residential rubbish removal services to all regions across Sydney.

Paul and his team advertised on various forms of offline channels, with generally good results. They were happy with the number of leads, however, wanted to take their marketing efforts a step further.

The Challenge

Paul’s Rubbish presented us with a website that had a great SEO foundation. The website was search-friendly, and no technical SEO setup was required. As a result, we were able to skip otherwise necessary foundation-building steps and dive right into research and implementation.

The initial challenges we faced were:

  • No local or state search presence
  • No organic Google rankings (this was natural as the website was just launched)
  • A thin website with limited content
  • No leads/goal tracking
  • Lack of a content strategy

Proposed Solution

We created a search strategy to cater to long-term business growth. We looked at core parts of the website we could quickly improve on. This approach would ensure we were consistently creating and publishing relevant content that the market was searching for.

In addition to our content plan, a link acquisition strategy was also designed to align with our new content. Our plan meant that Paul’s Rubbish website was consistently rewarded with the best of both worlds, content and links.

The key techniques we implemented across our campaign included:

  • Local SEO setup
  • Re-analysis of technical website components (to ensure absolutely nothing was missed)
  • Expansion of website content by following a rock-solid content strategy
  • Goal tracking with Analytics custom dashboards
  • A linking strategy – both internal and external

Our Results

Since starting our campaign, Paul’s Rubbish Removal has grown to become a prominent business within the rubbish removal industry. By following our search strategy we’ve been able to achieve all set initial goals.

Major winning goals include:

  • Top Google rankings for all keywords related to ‘rubbish removal’ and “rubbish removal Sydney”
  • Top Google rankings for all local serviced suburb pages
  • Improved organic traffic, an increase of +120.00%
  • Improved website performance metrics stats, meaning prospects are finding relevant service information
  • Completely search-friendly website – Google, Yahoo and Bing

Find out how we can boost your business revenue through SEO.

The search landscape is ever-changing. Google regularly releases algorithmic search updates and new search result features that impact your business’ bottom line.

Stay at the forefront of search and speak to one of our specialists about how we can help grow your brand today.

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