Business challenges faced by a leading Australian optical brand.

Eyecare Plus is Australia’s largest member-owned business support group for clinically focused independent optometry. With over 150 optical practices across Australia, Eyecare Plus excels at providing all the advantages of being part of a large optometric group, yet still able to provide the highest standard of personalised service to their patients.

As an optical leader in the industry, Eyecare Plus wanted to grow their organic presence. The leading optical brand wanted to establish new ways to connect with prospective patients and to introduce them to their comprehensive eye test examination – Checkup Plus™.

This is where Red Search came in. Our SEO specialists formulated a bespoke solution that worked to achieve long-term organic growth. Results generated included a 21% increase in organic traffic and up to a 79% increase in clicks from Google for competitive keywords.

And this is just the beginning!

Business challenges:

  • Industry leader needing to assert their presence online
  • A business that needed a tailored SEO growth strategy
  • Limited highly ranked keywords on Google
  • Needed to drive high-quality traffic to over 150 optical practices

Our bespoke solution.

The key to any successful SEO campaign comes down to understanding what your audience is looking for, optimising pages to cater to their needs and then presenting it in front of them.

We understand this philosophy well, which is how we crafted a tailored SEO strategy to drive qualified customers to each of Eyecare Plus’ practice.

Here is what we did.

  • SEO website migration that worked to prevent any drop in SEO rankings
  • Extensive keyword and competitor research to better understand the market landscape
  • Bespoke SEO strategy crafted through market research and historical Google Analytics data
  • Swift on-page optimisation and a well-managed content development strategy
  • Technical website optimisation that resulted in huge exposure for each practice

Top search rankings across the board leading to massive growth.

By following our bespoke search solution, we managed to achieve consistent online growth in a highly competitive health-related industry.

Eyecare Plus now ranks at the top of Google and captures a huge amount of high-value keywords for all its individual practices. This includes ranking at the top of Google for ‘optometrist’, ‘ optometrist near me’ and ‘optometrist Sydney’. Additionally, they also rank for all optometrist keywords on the suburb-level.

Find out how we can boost your business revenue through SEO.

The search landscape is ever-changing. Google regularly releases algorithmic search updates and new search result features that impact your business’ bottom line.

Stay at the forefront of search and speak to one of our specialists about how we can help grow your brand today.

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