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AI Optimisation

AI Optimisation — also called Generative Engine Optimisation (GEO) — gets your brand cited and recommended inside AI answers like ChatGPT, Gemini, Perplexity and Google AI Overviews, where a fast-growing share of your customers now research and decide.

The Problem

Your customers are asking AI, and it’s recommending someone else.

Search has changed. More buyers now start with an AI assistant instead of a list of blue links, asking it to compare options and recommend who to trust. If your brand isn’t part of that answer, you’re invisible at the exact moment the decision is made.

The businesses AI recommends aren’t random. They’re the ones with clear, well-structured, authoritative content that machines can read, understand and cite. Get that right and you show up again and again; get it wrong and a competitor owns the conversation.

Absent from AI answers

When buyers ask ChatGPT, Gemini or Perplexity for a recommendation, your brand simply isn’t mentioned.

Never cited as a source

AI engines cite the content they trust. Without citable, authoritative pages, you’re passed over.

Content machines can’t read

Unstructured pages and missing schema make it hard for engines to understand what you do and who you serve.

Competitors own the answer

Rivals who structured their content early are being recommended to your customers, on repeat.

How We Deliver It

How we get you into the answer.

A senior specialist owns your AI visibility end to end. Follow the path from an honest audit of how AI sees you today to being cited across the engines your customers use.

Step 1 Weeks 1–2

Audit your AI visibility

We test how ChatGPT, Gemini, Perplexity and AI Overviews answer the questions that matter to your business, and where you’re missing.

Step 2 Weeks 2–5

Structure content for machines

We sharpen entities, schema and on-page clarity so engines can read, understand and confidently attribute your expertise.

Step 3 Ongoing

Build citable authority

We create answer-ready content and earn the third-party signals AI engines lean on when deciding who to trust and cite.

Step 4 Ongoing

Monitor across engines

We track how each engine represents your brand over time and keep refining content, structure and coverage.

Built for real answers: no gimmicks or prompt tricks. We earn genuine AI visibility the same way we earn rankings — with structure, authority and content worth citing — and report it against the questions your customers actually ask.

What’s Included

Everything in an AI optimisation campaign.

One senior-led campaign covering the full picture, from how AI reads your site to the authority that gets you cited and recommended.

AI visibility & citation audit

A clear baseline of how the major AI engines answer questions in your market today.

Entity & schema structuring

Structured data and entity clarity so engines understand exactly what you offer.

Answer-ready content

Content built to be quoted and cited, aligned to the questions buyers ask AI.

Authority & trust signals

The third-party mentions and links AI engines rely on to decide who to recommend.

Cross-engine monitoring

Ongoing tracking across ChatGPT, Gemini, Perplexity and Google AI Overviews.

Investment & Engagement

How we scope your investment.

AI Optimisation is an ongoing retainer, priced to the size of your site, your market and how much structuring and content is needed to get you cited.

It works best alongside your wider SEO, since the same authority and content quality lift both classic rankings and AI answers at once.

How we price

Scoped to your market

We price to the questions and engines that matter for your customers, not a generic package.

Compounds with SEO

The work strengthens both AI visibility and traditional rankings, so the investment does double duty.

Transparent reporting

You see how AI engines represent your brand, and how that shifts over the campaign.

Not sure AI search matters for your industry yet? We’ll give you an honest read before you commit.

Ready to be the answer AI recommends?

Tell us about your business and a senior specialist will map out where AI optimisation fits your growth.

Questions, Answered

AI optimisation FAQs.

AI Optimisation, or Generative Engine Optimisation, is the practice of getting your brand understood, cited and recommended by AI answer engines like ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It combines technical structure, authoritative content and trust signals so machines can confidently represent your business.

They share the same foundations — clear content, strong structure and real authority — but the surface is different. Classic SEO wins rankings in a list of links; AI optimisation wins a mention inside a generated answer. We do both together, because the same quality signals feed both.

You can’t control an AI’s exact wording, and we won’t pretend otherwise. What you can influence is whether the engine has clear, structured, authoritative information about you to draw on. That’s what moves you from invisible to cited, and it’s exactly what we build.

We track how the major engines answer the real questions your customers ask, whether your brand is mentioned or cited, and how that changes over the campaign. You get clear before-and-after visibility, not vague promises.

Yes. AI engines lean heavily on the same authority and content signals that drive Google rankings, and Google’s own AI Overviews sit on top of search. AI optimisation complements your SEO, it doesn’t replace it.

Related Resources

Learn More About AI Optimisation

Content & Keywords

See how AI describes your brand today.

No pressure and no obligation, just a senior specialist’s honest read on your AI visibility.

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