What Is Google Business Profile & How It Affects SEO

Active consumer interaction is among the critical factors in successful marketing for business enterprises and leading brands.

That’s why Australia’s industry giants are closely competing for the first page in Google SERPs, as most of the internet’s traffic only flows within the first ten results.

Besides, brands with minimal customer exposure won’t have an opportunity to drive more sales and traffic. Along those lines, statistics show that roughly 44% of businesses signed up for their Google Business Profile listing, giving them an advantage over competitors.

It’s almost a no-brainer for all businesses to sign up for local and international business directories. But if you’re among those who left this option out of the question, this good read is for you.

What is Google Business Profile?

Google Business Profile

Google Business Profile is more than a business listing platform. The platform also qualifies as an SEO management system to benefit Google’s many different services and its core offering, Google Search.

Additionally, leveraging Google Business Profile can be a turning point in driving your products’ marketability and reinforcing your brand impression on Google. 

To get started with Google Business Profile, one has to sign up first to obtain a My Business account. After doing so, you’ll gain new opportunities to expand your business, like displaying opening hours on Google Maps and including photos for local packs and search results.

Also, you can display consumer ratings, interact with them, and answer frequently asked questions within the Google Business Profile platform. That way, you have another channel to engage with consumers and anticipate market trends through reviews and consumer feedback.

In other words, Google Business Profile not only bridges sellers to their customers but also enhances business visibility on Google as well.

Importance of Google Business Profile

Google Business Profile Posts

SMBs and large-scale businesses must sign up for a Google Business Profile account to gear up and reinforce their website’s SEO (combining Google Maps exposure with SEO) in varying ways. 

It greatly benefits customer interaction, business marketing, and SEO improvement. 

Sites that do not sign up for Google Business Profile are at a disadvantage compared to those that do. 

Building a better and smoother interaction flow with the viewers makes your business’ reputation sturdier. 

Google Business Profile is an essential website for businesses and websites to have and use to improve their services, audience interaction, and organic exposure.  

How Google Business Profile Affects SEO

As a business directory, Google Business Profile lets your website appear whenever users search specific keywords online. 

The level of visibility of sites is crucial in business to overtake other competitors in attracting much-needed customers. 

Understanding this relationship, the following will discuss how Google Business Profile significantly contributes to and impacts a website’s SEO. 

1. Prominence Boosts Competence

As the world progresses to modernisation, eCommerce is becoming a prevalent and dominant channel for leading brands. Besides, 62% of people around the globe now have access to the internet. 

Moreover, marketing evolved with the upward trend and conquered the internet for a seamless and convenient user shopping experience. 

To optimise and take advantage of upcoming trends, businesses must adapt by leveraging Google Business Profile to access its potential to gain more revenue. That way, you can improve your online activity and customer engagement to compete closely with tough competitors in the top ranks of search engines.

By including Google Business Profile as part of your overall SEO strategy, or local SEO strategy, you can supercharge your website’s prominence to garner more customers and surpass other competitors.

2. Business Verification Equates to Customer Assurance

It is undeniable that online marketing can be tricky in earning your consumer’s trust in your products and services. Your audience’s confusion and doubt could be most likely about the prevalence of scams and fake news articles, impacting your niche’s legitimacy and reliability.

To overcome this dilemma, Google Business Profile can improve your trust image and security verification. That’s because the platform requires accurate and factual information from your brand to guarantee your credibility and authenticity.

After that, you can display your Google Business Profile Guarantee Badge, so your audience immediately knows you’re serious about your business. Online customers or searchers trust and open sites registered and backed by Google Business Profile, establishing a site’s verification and reliability.

3. Allows Viewers’ Trend Analysation

For digital marketing, in-depth analysis and understanding of your customers’ behaviour help you reinforce the best marketing strategies and conceptualise better content.

With that, Google Business Profile gives you relevant insights from your audiences, such as their locality, common interest, questions, and opportunities for keyword research.

Google Business Profile also lets large-scale enterprises reassess existing marketing plans and techniques so you can improve your SEO to match your customers’ interest, attract more visitors, and increase online prominence.

4. Positive Reviews, Positive Revenue 

Google Business Profile Features

Excellent reviews and positive consumer feedback on your Google Business Profile page increase your site’s relevance and credibility. As a result, it creates a ripple effect that, in turn, drives more visitors to your site.

Google makes use of reviews and feedback in generating search outcomes as the basis of the site’s reliability to satisfy a user’s queries. Using these insights, you can improve your SEO and effectively secure a higher spot in the rankings. 

That is why potential customers interested in products and services in your niche will have better chances of finding your site first than other competitors. In other words, you can build trust from positive reviews, leaving a positive impression on potential clients, which ensures them a safe and successful transaction.

If you have invested time into earning Google reviews only to have them disappear, find out more through this article we published – why my Google reviews are disappearing?

5. Enhanced Organic Exposure

In constructing your Google Business Profile page, don’t forget to attach your website link and other channels for users to engage in your site.

When users visit and read your Google Business Profile page, you have to ensure that they will be interested enough in the description of your site and your Google Business Profile posts.

This piqued the interest of the viewers and will then lead them to your website using the link included in your Google Business Profile page. 

More customers exploring your site will help improve our website’s SEO and subsequently enhance your website’s organic exposure in search engines.

Harmonising Your Market Strategy with the Internet Demand Optimises SEO

Google Business Profile helps enhance your website’s SEO by listing it to reputable Australian business directories, improving site reliability, and increasing the site’s organic exposure. 

You must always maintain a high ranking of your site’s online visibility on search engines because online users tend to visit only the top ten results for most search queries. 

Marketing your site digitally and competing with hundreds of thousands of well-known brands can be challenging, even for expansive and large-scale enterprises.

However, by using the right channels and investing in the best SEO practices to attract customers, it will become easier for you to surpass other businesses and establish your reputation.


Rest assured that your website will be the next talk of the town if you incorporate all of these useful marketing strategies online.

Additionally, ensure you implement and focus on the best SEO practices to harness all your resources and mobilise them to secure the top spot in Google SERPs. 

Furthermore, do not forget to constantly update and include all useful information about your website for a higher possibility of matching keyword searches. Continue to thrive in harvesting and nurturing more positive remarks and feedback about your site’s service and other important factors to persuade potential customers. 

Always remember that Google Business Profile can support you in enhancing your site’s SEO for a better, if not the best, marketing strategy for your websites and businesses.

For your questions and enquiries, call our SEO Sydney experts at 1300 101 712 or drop a message in our contact for

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