Simply Maid approached with us a clear vision of becoming the leading home cleaning company in Sydney. Their company mission was to create magic with each and every house cleaning completed. The local house cleaning company offer a convenient booking system where customers are able to book for a complete house cleaning in less than 60 seconds.

The Challenge

Simply Maid had launched their new website with a completely new brand. The company were receiving very minimal search traffic with no competitive organic Google rankings. Management understood the importance of organic search and was actively looking for ways to boost traffic and online bookings on the website.

A primary success metric of this campaign was judged based on the number of sales made through the Simply Maid online booking system.

The initial challenges we faced included:

  • A new website with no organic search presence
  • A business which had just completed a rebrand
  • No competitive Google rankings
  • No goal/conversion tracking for online bookings
  • Thin website content (very limited informational content)
  • No website blog section

Proposed Solution

We proposed management with a clear month-to-month search strategy. This strategy involved driving high-quality search traffic through to the website, where customers would eventually be able to book through their booking engine.

This strategy was designed for Simply Maid, with a key focus on aligning our methods with their business model. We addressed all website marketing channels in our bid to improve the website – both from a technical and a sales point-of-view.

Services included in our strategy involved:

  • Market/competitor analysis
  • Website benchmarking
  • Technical website analysis
  • Content generation
  • Link building and PR
  • Sales/leads segmentation and tracking

Our Results

We’ve worked with Simply Maid’s management team for over one year and a half. In this time, we’ve achieved all original goals set forth. We’ve created new milestones by consistently reaccessing our market position and formulating an appropriate strategy to suit.

The key objectives we’ve achieved for Simply Maid include:

  • Top SEO rankings in Google for all related ‘house cleaning‘ key terms
  • Organic traffic increased by over +1,000.00%
  • Online bookings made through SEO increased by over +350.00%
  • High local rankings in Google Maps (local search)
  • Improved content pages to provide more value to prospects and customers
  • Established a website blog section and implemented an engaging content strategy

Client testimonial

“I’ve been working very closely with Daniel over the past year and have been extremely happy with the results. We started off with almost no traffic at all to our site to now ranking #3 on Google for a highly competitive keyword in our industry (the amount of leads we are now receiving is amazing).

Daniel had always been available to answer all my questions during our campaign, and has given me so much knowledge and insights on digital marketing. I would highly recommend Big Vision to anyone looking to take their business to the next level.” Henry. H – Operations Manager

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