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Are you looking to grow your plumbing business and attract more customers online? We can help.
SEO, or search engine optimisation, is a crucial aspect of online marketing for plumbers. It helps to improve the visibility and ranking of your website on search engines like Google, which can lead to increased traffic and more business for your plumbing company.
There are several reasons why SEO is important for plumbers:
Local search visibility: Local SEO helps to improve your website’s ranking for searches related to your location, such as “plumber in Sydney.” This is particularly important for plumbers as many people search for local service providers when they have a plumbing issue.
Competitive advantage: Without SEO, it can be difficult for your plumbing website to stand out. Optimising your website and content for relevant keywords can improve your chances of attracting potential customers.
Cost-effective marketing: SEO is a cost-effective way to attract new customers as it targets people actively searching for your products or services. This means you can reach qualified leads without paying for expensive advertising.
Trust and credibility: A well-optimised website with valuable content can help to build trust and credibility with your audience. This can lead to increased conversions and customer loyalty.
Overall, employing an agency with a specialist SEO services is an important investment for plumbers looking to grow their business and attract new customers. It helps to improve the visibility and ranking of your website on search engines, which can lead to increased traffic and more business for your plumbing company.
As an SEO agency, we perform various tasks to improve the visibility and ranking for your plumbing business on Google’s local and organic listings.
The best plumbing businesses rank at the top of Google; allowing them to capture the highest quality leads for their business.
Here are just some of the optimisations and inclusions typically included in an SEO campaign for a plumbing business.
1. Keyword research: Identifying and targeting relevant keywords that will help improve the website’s visibility on search engines.
2. On-page optimisation: Making changes to the website’s content and HTML source code to improve its relevancy and usability for both users and search engines. This may include optimising title tags, meta descriptions, and header tags, as well as adding internal and external links.
3. Technical SEO: Auditing and fixing technical SEO issues on the website that may be hindering its performance in search results, such as broken links, crawl errors, and slow loading times.
4. Content creation: Developing and publishing high-quality, engaging content on the website that is optimised for target keywords and provides value to users.
5. Link building: Acquiring high-quality, relevant backlinks from other websites to improve the authority and credibility of your website.
6. Local SEO: Optimising the website and online presence for local search results, including by claiming and optimising local business listings and incorporating location-specific keywords.
7. Analytics and reporting: Monitoring and analysing the website’s performance using tools like Google Analytics and providing regular reports on traffic, ranking, and other metrics.
A keyword strategy is an important part of SEO for a plumbing business. It involves identifying and targeting specific keywords relevant to your business and will help improve the visibility of your website on search engines.
Here are some types of keywords to consider targeting for a plumbing business:
Brand keywords: The first and foremost are keywords that include your brand name, such as “Sam’s Plumbing.” This mostly only applies to plumbing businesses that are just starting online.
Service keywords: These are keywords related to the specific services you offer. For a majority of Australian businesses, your services typically involve the following:
Location keywords: These are keywords that include your location, such as “plumber Sydney”, “plumber Melbourne”, “plumber North Strathfield,” and “plumber Newtown.”
Long-tail keywords: These are more specific, longer phrases that are less competitive and may have higher conversion rates. For example, “best plumbing company for drain cleaning in Sydney,” or “local plumbing company for block drains”.
Questions: These are keywords in the form of a question, such as “how to fix a leaking pipe,” or “how to unclog bathroom drain”.
Every business is different; It’s important to research and analyse the keywords that your target audience is using to find plumbing services in your area.
We create a custom content plan, focused on bringing out all the best parts of your plumbing business.
Here are just some of the content angles and ideas we can explore:
1. Common plumbing problems and how to fix them: This type of content can help you attract people searching for solutions to specific plumbing issues.
2. Tips for maintaining and protecting your plumbing system: Providing helpful maintenance tips can help you attract people who are interested in keeping their plumbing in good condition.
3. Water-saving tips for homeowners: With increasing concerns about water conservation, this type of content can be particularly relevant and attractive to readers.
4. Emergency plumbing services: If your business offers emergency plumbing services, it’s important to highlight this on your website.
5. Types of plumbing services offered: Be sure to clearly list and describe the different services you offer, as this will help people find your business when searching for a specific service.
6. Plumbing FAQs: A frequently asked questions section can be a helpful resource for people who have general questions about plumbing.
7. Plumbing industry news and trends: Staying up-to-date on industry news and trends can help you create relevant and interesting content for your audience.
8. Customer reviews and testimonials: Positive reviews and testimonials from satisfied customers can help build trust and credibility for your business.
“Red Search were quick to understand our business objectives and applied a structured SEO solution that worked to drive sustainable growth in our eCommerce traffic.”
“I first contacted Daniel when we were only operating in Sydney. We now operate in 7 different cities Australia-wide with over 40 contractors. After 5 years, Daniel has become an irreplaceable part of my business.”
“Red Search has been instrumental in growing our business. They are professional, personable and possess great attention to detail. It’s been a huge 4 years of growth and we look forward to another big 4.”
“Red Search have immersed themselves in our business and have ranked us for the most competitive SEO keywords in our industry. We are grateful to have finally found an agency that continually acts to put our needs first.”
“The Red Search team are exceptionally creative in well-researched content that outsmarts the competition. Highly recommend them.”
“Daniel and the team are very efficient and helpful throughout my experience with them. Daniel made SEO very easy to understand and built an amazing website that was not only SEO-friendly but also drove us a stream of sales.”
The cost of SEO for a plumbing business in Australia can vary greatly depending on several factors, including the size and complexity of your website, the competitiveness of your industry, and the services you require. Some SEO agencies may charge a flat fee for their services, while others may charge on a monthly or hourly basis.
In general, you can expect to pay anywhere from a few hundred to several thousand dollars per month for plumbers SEO. It’s important to shop around and get quotes from multiple agencies to find the best fit for your budget and needs.
It’s also worth noting that the cost of SEO can vary significantly based on your location. For example, SEO services in a major city like Sydney or Melbourne may be more expensive than in a smaller town or rural area.
Ultimately, the best way to determine the cost of SEO for your plumbing business is to discuss your needs and goals with us. This will give you a good idea of the range of prices you can expect to pay, and help you make an informed decision about which agency is the best fit for your business.
No, we do not guarantee SEO rankings. As a Sydney SEO agency, we will never provide any sort of SEO guarantee.
Google has officially made it clear that business owners should beware of any SEO agency offering SEO ranking guarantees, saying:
To improve your organic presence in Google Maps, we may perform the following tasks:
Generally speaking, it takes 3~6 months to see SEO results come to fruition. Depending on your goals, this could mean achieving first page results on Google, an increase in SEO traffic, or could mean an increase in phone calls.
Every campaign is different. The results from your campaign SEO take into consideration starting position, level of competition and any major search trend changes. It’s generally a rule of thumb that ongoing optimisation will lead to results compounding over time.
SEO isn’t a start and stop practice. To see best ranking improvements, it’s important to keep optimisation work consistent and constantly innovate with new ideas as your business continues to grow.
The amount of target keywords in a campaign varies greatly. Depending on your goals and SEO budget, we can include as many or as least keywords as we see fit.
The total amount of keywords per campaign shouldn’t be a high priority, so long as we agree that the keywords we do target will bring quality traffic and customers.
Yes. We can identify why your website has been penalised and put together a plan of attack that will put you back into Google’s good books. We specialise in Google penalty removal and can help your business get back on its feet.
We provide proactive campaign support on an ongoing basis, either via phone or email. We pride ourselves on our customer service and at no time will you ever feel alone when working with us.
Contact us today and find out how we can drive highly targeted SEO traffic to your website.