Watch your electrical business grow through the power of SEO. Partner with an award-winning Sydney SEO agency that specialises in SEO. Start a campaign with us today and watch your sales GROW.
Are you an electrician looking to take your business to the next level? Red Search is Sydney’s leading SEO agency, and we can help you do just that. SEO is the key to unlocking your true potential, allowing you to reach more customers and increase your visibility online.
With our comprehensive SEO services, we can help you rank higher in search engine results, drive more traffic to your website, and improve conversions. Talk to our SEO experts and let us help you realise the full potential of your business.
There are several benefits that you, as an electrical business-owner can reap by hiring an experiened SEO agency to perform SEO on your website. The benefits include:
1. Improved visibility: One of the main benefits of SEO is that it can help a website rank higher in search engine results pages (SERPs) for relevant keywords. This can lead to increased visibility and more potential customers finding your website.
2. Increased organic traffic: Higher visibility in the SERPs can increase traffic to the electrician’s website, which can in turn lead to more enquiries and potentially more business.
3. Better user experience: SEO can help to optimise a website for users, making it easier to navigate and find the information they need. This can lead to a better user experience, improving the chances of converting visitors into customers.
4. Enhanced business credibility: A well-optimised website can be seen as more credible and trustworthy by both search engines and users. This can help to build trust and credibility for electricians.
5. Greater return on investment: By increasing traffic, improving the user experience, and enhancing credibility, SEO can help to drive more qualified leads to your electrical website, potentially leading to a higher return on investment.
A variety of SEO techniques and services can be performed on an electrician’s website, just like yours.
All SEO practices should align to achieve your primary business goal – for most businesses pursuing SEO; it is ranking at the top of Google’s search results to attract the highest quality leads that generate the largest revenue potential.
Here are just some of the services that are performed on a traditional SEO campaign for electricians:
1. Keyword research: Identifying the most relevant and popular keywords and phrases related to the electrician’s services can help to inform the content strategy and ensure that the website is optimised for those terms.
2. On-page optimisation: This involves optimising various elements of the website, such as the title tags, meta descriptions, headings, and content, to make it more relevant and attractive to search engines and users.
3. Local SEO: Local SEO involves optimising the website and other online properties (such as Google Business Profile) to improve the electrician’s visibility in local search results. This can include optimising the website for local keywords, building local citations, and obtaining reviews.
4. Technical SEO: Technical SEO involves optimising the underlying technical elements of a website to make it more easily crawlable and indexable by search engines. This can include improving the website’s loading speed, fixing broken links, and ensuring that the website is mobile-friendly.
5. Content marketing: Creating and promoting high-quality, relevant, and valuable content can help to attract and engage potential customers, as well as improve the electrician’s visibility in the SERPs. This could include blog posts, articles, infographics, and other types of content.
6. Link building: Acquiring high-quality inbound links from other reputable websites can help to improve the electrician’s website’s authority and visibility in the SERPs. This could involve creating and promoting content that is likely to be linked to and engaging in outreach efforts to acquire links.
Our SEO specialists target a variety of keywords related to your electrical business to capture more leads and drive revenue.
Some examples of the types of keywords that they may target include:
Service keywords: These are keywords related to the specific services that the electrician offers, such as “electrical repair,” “switchboard repairs,” or “LED downlight installation.”
Location keywords: Including local keywords in the website’s content and online properties can help to improve the electrician’s visibility in local search results. Examples of location keywords could include the electrician’s city or region, such as “electrician Sydney” or “electrician Melbourne”
Brand keywords: If the electrician has a well-established brand, targeting brand keywords can help to drive traffic and leads to their website. Eg. “ABC Electricians Ashfield,” and “ABC Electricians Bondi”.
Long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords, and can be more effective at driving qualified traffic. For example, an electrician might target long-tail keywords such as “best electrical services for small businesses” or “residential electrical inspection near me.”
Product keywords: If the electrician sells products and services, targeting product keywords can help drive traffic and leads to the website. For example, “electrical wiring supplies” or “LED light bulbs.”
By targeting various relevant keywords, our SEO specialists can help your electrical website rank higher in the SERPs and attract more qualified traffic and leads.
We create a variety of different types of content to suit your business. Some examples of content that we might create include:
Service pages: These pages provide detailed information about the specific services that the electrician offers, such as electrical repair, installation, or inspection. The content should be informative and valuable to potential customers, and should also be optimised for relevant keywords.
Blog posts: Blog posts can be a great way to provide helpful and informative content to potential customers and showcase the electrician’s expertise and knowledge. Examples blog topics we explore include topics on electrical safety, common electrical problems, and new electrical technologies.
Here are some examples:
FAQs: An FAQ page can be useful for potential customers, as it answers common questions about the electrician’s services and business. We could create an FAQ page and optimise it for relevant keywords.
Testimonials and reviews: Customer testimonials and reviews can help to build credibility and trust for the electrician’s business. We could create a page or section on the website featuring positive customer reviews and testimonials, and optimise it for relevant keywords.
Local content: Local content, such as information about the electrician’s service area or local events, can help to improve you improve visibility in local search results. We could create content such as a “service area” page or blog posts about local events and activities.
“Red Search were quick to understand our business objectives and applied a structured SEO solution that worked to drive sustainable growth in our eCommerce traffic.”
“I first contacted Daniel when we were only operating in Sydney. We now operate in 7 different cities Australia-wide with over 40 contractors. After 5 years, Daniel has become an irreplaceable part of my business.”
“Red Search has been instrumental in growing our business. They are professional, personable and possess great attention to detail. It’s been a huge 4 years of growth and we look forward to another big 4.”
“Red Search have immersed themselves in our business and have ranked us for the most competitive SEO keywords in our industry. We are grateful to have finally found an agency that continually acts to put our needs first.”
“The Red Search team are exceptionally creative in well-researched content that outsmarts the competition. Highly recommend them.”
“Daniel and the team are very efficient and helpful throughout my experience with them. Daniel made SEO very easy to understand and built an amazing website that was not only SEO-friendly but also drove us a stream of sales.”
No, we do not guarantee SEO rankings. As a Sydney SEO agency, we will never provide any sort of SEO guarantee.
Google has officially made it clear that business owners should beware of any SEO agency offering SEO ranking guarantees, saying:
Generally speaking, it takes 3~6 months to see SEO results come to fruition. Depending on your goals, this could mean achieving first page results on Google, an increase in SEO traffic, or could mean an increase in phone calls.
Every campaign is different. The results from your campaign SEO take into consideration starting position, level of competition and any major search trend changes. It’s generally a rule of thumb that ongoing optimisation will lead to results compounding over time.
SEO isn’t a start and stop practice. To see best ranking improvements, it’s important to keep optimisation work consistent and constantly innovate with new ideas as your business continues to grow.
The amount of target keywords in a campaign varies greatly. Depending on your goals and SEO budget, we can include as many or as least keywords as we see fit.
The total amount of keywords per campaign shouldn’t be a high priority, so long as we agree that the keywords we do target will bring quality traffic and customers.
Yes. We can identify why your website has been penalised and put together a plan of attack that will put you back into Google’s good books. We specialise in Google penalty removal and can help your business get back on its feet.
We provide proactive campaign support on an ongoing basis, either via phone or email. We pride ourselves on our customer service and at no time will you ever feel alone when working with us.
Contact us today and find out how we can drive highly targeted SEO traffic to your website.