How we restore your lost SEO rankings
1. Analyse Past Data and Trends
Our initial data analysis sets the direction of how we will begin to restore your lost SEO rankings.
This stage involves a comprehensive analysis of trends and analytics to determine the root cause of what triggered your website to penalties.
2. Execute Our Restoration Plan
Based on our initial findings, we then set out an SEO ranking restoration plan. This may involve fixing up content issues found throughout your website or removing and disavowing toxic links that are causing your website harm.
No matter what the issue is our experts will provide a comprehensive fix.
3. Submit Reconsideration Request
If your website has been manually penalised by Google then we will document all our restoration work and submit a formal reconsideration to Google.
Our SEO experts continuously have great success with Google reconsideration requests. We’re confident we will achieve the same success results in restoring your website’s SEO rankings.
Here’s what we can do for you
Google algorithm changes
There are countless Google algorithmic updates and changes per year. If you have engaged in poor SEO work in the past then you may have been hit by an algorthm update.
In most cases, finding out what caused a loss in SEO rankings can be complex. It requires a deep dive into your website’s past SEO history, reviewing Google Analytics and cross-referencing this data with update forecasts.
Launching a new website can often result in a huge shift in SEO rankings. Fluctuations are completely normal and should be expected. However, there are times when SEO migration due-diligence hasn’t been completed and this results in permanent loss of a website’s SEO rankings.
It is crucial that prior to migrating your website things like content, on-page optimisation and URLs have all been taken into consideration. A change in page URLs could mean that existing pages are now directing users to broken 404 pages. You will need to organise 301 redirects and have them in place prior to any sort of migration. This is just one example. There are many website migration practices that you must consider to ensure that no rankings are lost.
Google Panda (content quality)
It’s a known fact that Google prioritises user experience above all else. If your website is serving low quality, thin or duplicate content then you may have been penalised by Google’s Panda algorithm.
Google Panda focuses on-page and content quality. It’s important that your website is serving content that your customers genuinely want to see and engage with. Creating spammy content or pages purely to rank on Google is a big no-no.
At Red Search, our SEO specialists and web copywriters work to ensure that your website is populated with highly engaging content. If you think your website has been penalised by Google for a content-related issue, speak to one of our SEO specialists today for a free consultation.
Google Penguin (link penalty)
Spammy link building practices are at the top of Google’s radar. This has been the case for many years and it hasn’t changed.
The reality is that many businesses are prone to poor quality link building practices. If you’ve been a victim of toxic backlinks then it’s important that all links are disavowed or removed immediately.
Google Penguin is a Google algorithm update that is focused on penalising websites that have excessive amounts of poor quality backlinks. Once your website has been penalised, the road to recovery can be highly time-consuming and daunting. As a result, we only engage in ethical white hat link building practices.