5 Web Design Tips to Improve Conversion Rates


Website designer working digital tablet and computer laptop with smart phone and digital design diagram on wooden desk as conceptThis is a featured post from G Squared.

Every business has the goal of increasing quality traffic to their websites to drive website sales. However, merely generating heaps of traffic is useless if they don’t translate into paying customers.

Unlike most physical brick and mortar stores that employ someone to assist their customers, the case of using a website is entirely different. This is especially important when it comes to building designing your website. If a site is rich in traffic but does not generate paying customers, then it means serious website restructuring is needed.

G Squared, a leading web design agency based in Sydney have kindly put together 5 core design elements to consider to improve your website’s sales.

1. Website responsiveness is key

The upsurge in the use of high-end tablets and other mobile devices has made it indispensable for website design specialists to enhance user experience. About 60% of visitors now use mobile devices to browse. Therefore, a website does not respond properly to different devices will be losing valuable paying customers.

Business owners should emphasise on the latest mobile-friendly design technology such as CSS3 and HTML5. No single customer would want to waste their time waiting to adapt to a website. They quickly get bored and opt to move to the next option. A responsive website design will adjust to fit any screen and makes viewing and navigation hassle-free.

2. Be careful with multiple call-to-action

While call-to-action elements tend to capture and invoke a response from a visitor, they can also wreak havoc on one’s marketing efforts if used inappropriately. Multiple call to action brings an element of the paradox of choice.

The use of several options on the same landing page can frustrate and confuse a visitor. Most visitors end up being unable to make a decision. For instance, the use of options such as click here, watch this video, learn more or sign up for to get a free trial in one place can annoy a visitor. Visitors prefer a gentle guidance when trying to make a decision.

It is up to us as business owners, marketers and web designers to determine what our customers want to see and properly guide them through the buying process.

3. Use images appropriately

Stock photos can help speak more about a business. However, they don’t apply when highlighting a business’s details. An inappropriate use of stock photos can evoke a negative
impression about a website design.

Heavy photos tend to slow down a website’s loading speed and can heavily annoy visitors. If the use of stock photos is mandatory, then it is good to incorporate some text with them to help visitors understand their relevance.

4. Remove clutter and incorporate some whitespace

Business owners love and would want to talk as much as they can about their products. On the other hand, customers may have think differently. They need time to stop, reflect, think and analyse in an effortless manner.

White spaces refer to the blank or unmarked portion of images, text, columns, graphics and margins. White spaces can provide the readers with a smooth browsing experience allowing them to digest information in segments – and not completely all at once.

Think about how you are structuring your content and images. Make sure there is ample space that provides enough breathing room in between content elements.

5. Use a simple contact form

A contact form is one of the primary channels in how a customer can get in touch with your business.

When designing a contact form, you want the form to stand out from the rest of the content on the page. Think colours, borders, specials promotions and an attract button design. All these elements will need to work in unison to ensure that that form is eye-catching and engaging.

It is important that you do not overload your contact form with too many fields. Cut to the chase and only display fields that are completely necessary.


Website conversion is critical as it determines the success of any online business. Adding lots of unnecessary stuff on a website can hamper its conversion rate and ability to generate revenue.

Professional web designers with plenty of experience understand what to include, how and when to avoid costly mistakes when setting up a website. The above are the five tips on web design that can help improve your website’s conversion rate.

For more information about improving your website’ conversion rate or to enquire about web design services, visit G Squared at http://www.gsquared.com.au/.

Daniel Law
Written by

Daniel Law

Daniel Law is Managing Director at Red Search, an SEO agency based in Sydney. With over 10 years of experience in SEO, I've grown a burning passion to help Australian brands achieve their business growth goals by leveraging powerful SEO and content strategies.

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