There’s no doubt that at this time and age, the use of the internet is at its peak. A study by Internet Live indicates that close to 66,000 Google searches are carried out every second!
Come to think of these incredible numbers, you’ll realise how far behind competitors you can become if you haven’t implemented your website and Search Engine Optimisation (SEO) as part of your sales and marketing tools and strategy.
According to a report by HubSpot, 57% of marketers admit that SEO is way more valuable in generating leads than other marketing strategies. This is perhaps because today’s consumers rely on Google and other search engines to help them find almost everything from clothes to restaurants.
With all that said and done, here are 10 reasons why you should definitely include SEO in your digital marketing strategy.
1. Grow and nurture your brand
Even though branding can be considered a more conventional marketing strategy, SEO falls directly in the digital category of branding. SEO will help you build a brand in the sense that you’ll be able to provide your products and service to a broad spectrum of consumers and also learn about what others say about your brand. In essence, SEO will help you build your brand and establish your target audience.
2. You won’t have to pay for ad space
This is perhaps the biggest benefit of using SEO. You won’t have to pay for ad space. Unlike traditional ad platforms such as TV and radio, SEO doesn’t necessarily require you to pay a single dime. All you have to do is invest a significant amount of time and follow a proper SEO strategy that can help your site appear at the top of search engines.
3. Earn more traffic
While the main aim of SEO is to help you improve your website’s ranking in search results, it can also attract more traffic, which can then turn into leads. In simpler terms, SEO will help your website rank higher and attract more potential customers to your business.
4. Your target audience can find you
It is very common for today’s consumers to use search engines to find information and products. Directing your target audience directly to your products and services from the search engine will yield a much higher chance of securing a deal.
This is crucial considering that a study by HubSpot indicates that 62% of consumers turn to Google or search engines first when they’re looking to learn more about a business, product or service. Again, 41% of consumers will turn to search engines when they’re ready and want to buy a product.
5. Stay ahead of the competition
Using proper SEO as part of your digital marketing strategy will obviously work towards improving your website’s ranking on search engines. Better still, you will not only improve your rankings but will also stay ahead of your competitors.
This is important given that appearing on the first result page will attract about 20.5% of the clicks, while the second result page will attract about 13.32%.
6. Credibility and authority
The internet has not only changed the way we live our lives but has also changed the way we do business. Using proper SEO efforts such as creating informative and valuable content will help you build trust and credibility with potential clients who will see you as being professional, reliable, authoritative and trustworthy.
7. Measurable results
Another great benefit of incorporating SEO into your digital marketing strategy is that it gives you the possibility of measuring practically every aspect of your results.
Instead of looking for the correlation between ads and sales, SEO makes it quite easy to see the results of your investment. You can accurately evaluate your results by using tools such as Google Analytics to monitor various components of your SEO such as conversions, referral sources and traffic.
8. Improve user experience
As the leading search engine, Google’s main goal is to always improve the user’s experience. This is why they often come up with various algorithm updates that can help direct users to websites that offer relevant and appropriate information, as well as ideal user experience. With proper SEO aspects such as usability, mobile-friendly and speed, you’ll not only optimise your website but will also continuously improve the user experience.
9. Boost other marketing strategies
Using SEO will not only improve your rankings but will also boost the overall effectiveness of your other marketing strategies. The incorporation of SEO into your marketing efforts will increase brand awareness and improve traffic by almost 50%.
10. Digital exposure
Taking into account that over 70% of searches often lead to clicks, there’s no doubt that implementing SEO into your digital marketing strategy will increase your online visibility, presence and market access.
The above-mentioned points are compelling reasons why you should integrate SEO into your digital marketing strategy. Even though SEO has evolved over time, its foundations remain the same and will help you take your business to new heights of online visibility, branding and overall success.
If you are seeking to implement SEO into your digital marketing strategy, contact us today for a free consultation. We will be happy to discuss all your SEO needs!
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