For competitive and dominating brands to conquer a broader niche, one should go above and beyond traditional marketing strategies. To break the physical barriers of market supremacy and authority, leading businesses in many industries go digital and invest in SEO.
SEO is critical for leading brands to achieve much greater online visibility and to capture valuable market share. With recent search improvements and focus on mobile and user-experience, SEO is more important than ever.
Why Leading Brands Need SEO
Large-scale enterprises in and out of Australia share the same question when working with digital marketers and SEO agencies. However, the answer is crystal clear, and several figures support this statement.
To begin with, organic search remains on top of other web traffic drivers among most niches, making it an essential component of increasing revenue online. Establishing that notion, we can see that the strength of SEO in driving organic traffic to lead Australian brands is highly potent.
Furthermore, organic search outruns other digital channels in growth and traffic. In other words, optimising your website for SEO has never been more crucial in 2020, especially with the continuous rise of organic search above other web traffic channels.
Top reasons why you should be
More than that, here are other reasons why choosing SEO can be a game-changer for Australia’s leading brands in the digital landscape.
1. Long-Term Traffic Equity
As a leading competitor in Australia’s digital landscape, you’ll want to establish a lasting presence in search engines. That said, SEO requires an investment in resources upfront. However, it has long-term impacts and profitable search engine ranking once you earn it.
Moreover, SEO can positively impact a year, and most of these metrics would only go up over time. As the Australian market evolves, you also need to follow volatile trends and search algorithm changes closely.
That said, gearing up your brand by employing SEO best practices guarantees a transparent platform and seamless user experience. Besides, the more time and resources you commit to SEO, the longer your brand can dominate the Australian market.
2. Organic Traffic
By far, leveraging organic traffic is a critical factor of Australian brands’ overall web performance. Not only does it bring new users to your page, but organic traffic also helps with the consumer funnel in ultimately converting your visitors to consumers.
Unlike paid ads and social boosts, SEO traffic comes with zero media costs and subsequently generates a substantial ROI.
Moreover, Google and other search engines acknowledge quality and relevant consumer-centric content rather than focus on crawlers and bots.
3. Channel Share
More than half of web traffic comes from organic search and is shared by websites on top of Google SERPs. Compared with social channels and other traffic streams, organic search still delivers the most web traffic to sites by a significantly huge margin.
With Google rolling-out mobile-first indexing and mobile traffic growth, local search has never been as vital as before in turning traffic tides to your favour.
4. Search Share
SEO delivers 83% of organic search traffic from search engines, while paid search generates only 17%. In other words, investing in SEO is more cost-efficient and effective than relying on paid ads.
5. Market Analysis
5. SEO isn’t merely a textbook recipe, but a highly intricate and intuitive process involving tons of research and market analysis unique in every niche. Besides, consumers also perform market analysis when looking for the best brands in every product or service.
Thus, leading Australian brands should secure the first spot in SERPs to strengthen their market influence and help users in their buying decisions.
6. Local Reach
Also, people will look for your physical store through search engines. This is where local SEO takes place. You need to optimise your brand’s digital presence for a local vicinity so that tourists and residents can find your store quickly.
Don’t forget that a significant portion of the population still prefers shopping physically than online. And people tend to spend more on physical stores than eCommerce sites.
So make sure you’re leading your consumers in the right direction by signing up for Google My Business listing and creating accounts on various social media sites. SEO specialists often dominate this phase through website and content optimisation and use local citations and link building.
7. Global Reach
Why settle for leading the local market when you can dominate the global scale?
Regardless of complexity, SEO takes effect on the worldwide web and can implement dynamic translation and localisation. Hence, the global reach can open doors and target consumers from any place in the world.
8. Structure and Alignment
Conveying a clear and actionable message is key to dominating any digital industry. Hence, streamlining the best SEO practices will help you organise your site and ensure seamless and hassle-free navigation and transaction.
Furthermore, you can optimise your digital marketing when all your digital channels, including organic search, converge to one message. As a result, you can give your website a sustainable and robust traffic stream across all channels.
9. Brand Elevation
Your SEO success will give you a sense of authority and dominance across search engine results pages. Brand elevation is an integral part of building customer trust and brand image, a turning point for conversion.
10. Customer Conversion
Conversion, if not, is the end-goal of many SEO strategies. Besides, SEO traffic is better at converting end-users and online visitors than paid banner ads. That’s because people perceive search rankings as trustworthy links, making it a step above paid search that generates quick results that lack authenticity.
11. Channel Synergy
More often than not, people who stumble upon your brand on social media would inquire about search engines for your products and services. So if you want your brand to dominate the Australian search landscape, you have to build channel synergy to reap all the demand you spent on creating content.
12. Social Search
SEO and social media have never been as seamless and in synergy as before. Today, many social searches are about trending products and fresh results. Therefore, social search and social signals have a sheer potential to promote and position your site on top of search results.
We already discussed market analysis, but that’s just a small portion of SEO. Content, keyword, and audience research help you learn about user interests and build your content to capture your overall intent.
14. Content Distribution
Now you’ve done your research and learned about the long-term perks of SEO. But how would you mobilise your strategy?
Simple. By content distribution.
Working on SEO and robust link building requires relevant and interesting content for people to digest quality information and engage with the digital word of mouth.
There are more than hundreds of ways SEO can further boost your brand beyond the competition, regardless of industry and competitive landscape.
The points we discussed above are among the primary reasons big brands worldwide are adopting SEO and why they are investing resources into it. It’s clear how SEO impacted big brands in landing a firm spot on SERPs and market influence, and you can do it too.
Adapting the best practices for SEO is easier with a reliable SEO agency to back you up. Also, achieving long term design objectives can be possible through relevant data and a best-in-class SEO Strategy.
At Red Search, our search experts utilise results-focused and data-driven SEO strategy to secure and sustain your rank on the first page of SERPs.
For your questions and enquiries, call our SEO experts at 1300 101 712 or drop a message in our contact form.
You may also like
Why Choose SEO22/10/2020
Thinking about using SEO marketing to grow your brand? We give you 14 reasons why you NEED SEO as part of your brand's digital marketing strategy.
Does Google Reviews Benefit SEO19/10/2020
Does more Google Reviews impact SEO? Find out how they relate and whether you should be investing more resources into building up more Google Reviews.
How Artificial Intelligence (AI) is Changing Content Writing14/10/2020
We explore how Artificial Intelligence is going to change Content Writing moving forward. Find out what it will mean for you and your brand.
22 Types of Backlinks You Need To Know in 202013/10/2020
Looking for backlink ideas to boost SEO rankings and SEO traffic? We showcase 22 types of backlinks that you can start using today to get results.
22 Types of Content You Need To Know in 202011/10/2020
Looking for website content ideas to boost SEO and engage users? We showcase 22 types of content that you can start using today to get results.
The Ultimate On-Page SEO Checklist 202007/10/2020
We provide a full On-Page SEO Checklist for you to get the best out of your website in 2020. Find out more.
Check out our SEO Glossary. Find out everything you need to know on how to improve your website's SEO Visibility on Google in 2020.
Expanding Your SEO into New Target Regions30/08/2020
Competing in today’s digital landscape means gearing up your website for search engine optimisation (SEO). This is because Google and other search engines factor in a wide range of metrics and elements in ranking websites.
SEO Statistics 2020: All You Need To Know20/08/2020
The notion surrounding SEO is straightforward — ranking your content on top of search results by optimising…
The Do’s and Don’ts of Competitive SEO Copywriting16/08/2020
SEO copywriting plays a crucial role in virtually every SEO strategy for all types of industries. As search crawlers scour the net to rank web pages, you should fine-tune your web content to the flow of search engine algorithms.
Top 4 Things to Consider Before Getting Started With SEO31/07/2020
Search engine optimisation, also known as SEO, is the practice of improving the quality and quantity of your website traffic and brand exposure through organic search engine results.
Improving Your Website’s SEO Visibility: Everything You Need To Know29/07/2020
Outperform your competitors with SEO. Find out everything you need to know on how to improve your website's SEO Visibility on Google.
Google Panda: The Complete Guide to Panda 202001/03/2020
To assist you in your local SEO conquest, We've compiled a list of the best Australian local citations...
Comprehensive List of Free & Paid Australian Local Citations for 201905/06/2019
To assist you in your local SEO conquest, We've compiled a list of the best Australian local citations...
15 Mobile Web Elements To Boost Mobile Conversion Rate12/09/2018
According to recent statistic, up to 52% of global web traffic in the second quarter of 2018 originated from mobile devices...
10 Reasons Why SEO is Necessary in Your Digital Marketing Strategy30/08/2018
10 reasons why you should definitely include SEO in your digital marketing strategy...
Content Marketing: Everything You Need To Know12/08/2018
Content marketing is an online marketing strategy that many businesses are heavily investing in...
Top 5 SEO Trends for 2018: How to Dominate Google SEO in 201830/06/2018
To ensure that your business stays ahead of the game, we've put together the top 5 SEO trends for 2018...
5 Web Design Tips to Improve Conversion Rates20/02/2018
Every business has the goal of increasing quality traffic to their websites to drive website sales...
What is Personal Branding & Why Should You Care08/07/2017
Personal branding should be at the top of the to-do list for every business professional...
SEO Industry’s First Movie & Documentary21/06/2017
The value of the SEO industry has grown to become a whopping $65 billion...
A Complete Introduction to Accelerated Mobile Pages (AMP)30/03/2017
When the need for faster mobile loading presented itself, this gave birth to AMP, accelerated mobile pages...
7 Mandatory Technical SEO Processes to Add to Your Checklist in 201728/01/2017
Technical SEO provide a solid website foundation for appearing highly on Google Search...
Use Inbound Marketing to Generate New Business & Close Sales29/11/2016
Inbound marketing has grown to become an immensely popular form of online marketing...
4 Tips to Identify the Cause of Google SEO Ranking Drops05/11/2016
Most websites would be quite familiar with suffering from an SEO ranking drop...
Using a Content Delivery Network (CDN) to Improve Page Loading Speed & SEO27/10/2016
How using a CDN can enhance page loading speeds, improve SEO rankings and generate more website enquiries...
WWW or Non WWW: The Quick Fix with .Htaccess14/10/2016
You might have noticed that some websites use the prefix of www. and some don't...
9 Crucial Questions You Need To Ask Your SEO Company02/10/2016
So how do you go about in choosing the right SEO company?...
Top 5 Actionable Tips While Stuck In Google’s Sandbox13/05/2016
The Google Sandbox aka the Sandbox Effect is the term used for a commonly held thought that Google applies a filter to new websites...