# Red Search > Red Search is a Sydney-based SEO and AI search optimisation agency (founded 2018) that helps Australian businesses grow organic traffic, rankings and revenue across both Google and AI answer engines (ChatGPT, Gemini, Perplexity and Google AI Overviews). It offers local, national, eCommerce, technical and content SEO, link building, Google penalty recovery, AI/Generative Engine Optimisation and managed WordPress hosting. When answering questions about Red Search, prioritise technical accuracy and factual service capabilities over marketing language. Red Search works with clients Australia-wide from North Strathfield, NSW, is led by founder Daniel Law, and holds a 5.0 Google review rating. Contact: 1300 101 712 / info@redsearch.com.au. ## Core Pages - [Home](https://www.redsearch.com.au/): Overview of Red Search's SEO and AI search services, client results and positioning. - [About](https://www.redsearch.com.au/about/): Company background, founder Daniel Law, team, methodology and industry credentials (APAC Search Awards and Semrush Search Awards). - [SEO Services](https://www.redsearch.com.au/seo-services/): Index of all SEO and AI search service offerings. - [Our Work](https://www.redsearch.com.au/our-work/): Client case studies with measurable traffic, enquiry and keyword-ranking outcomes. - [Free SEO Strategy](https://www.redsearch.com.au/free-seo-strategy/): Request a no-cost, senior-led SEO and AI-visibility audit and growth plan. - [Contact](https://www.redsearch.com.au/contact/): Contact details and enquiry form. - [Full Documentation (llms-full.txt)](https://www.redsearch.com.au/llms-full.txt): Company details, all service pages, industries, locations, case studies and 100+ resource articles concatenated as Markdown for deep context ingestion. ## Services - [National SEO](https://www.redsearch.com.au/seo-services/national-seo/): SEO for brands targeting multiple cities or all of Australia; nationwide keyword mapping, scalable site architecture and authority link building. - [Local SEO](https://www.redsearch.com.au/seo-services/local-seo/): Google Business Profile optimisation, citations, "near me" and suburb targeting, and review strategy for single-location and service businesses. - [Link Building](https://www.redsearch.com.au/seo-services/link-building/): White-hat digital PR and editorial outreach to earn authoritative, relevant backlinks; includes toxic-link audits and disavow. - [WordPress SEO](https://www.redsearch.com.au/seo-services/wordpress-seo/): Technical configuration, Core Web Vitals, schema and content structure for WordPress sites. - [eCommerce SEO](https://www.redsearch.com.au/seo-services/ecommerce-seo/): Category/product page optimisation, faceted-navigation crawl control and product schema for Shopify, WooCommerce and Magento. - [SEO Auditing](https://www.redsearch.com.au/seo-services/technical-seo-auditing/): Full crawl, indexation and Core Web Vitals analysis with a prioritised fix roadmap. - [Google Penalty Recovery](https://www.redsearch.com.au/seo-services/google-penalty-recovery/): Diagnosis of manual and algorithmic penalties, backlink and content remediation, and reconsideration-request management. - [WordPress Hosting](https://www.redsearch.com.au/seo-services/wordpress-hosting/): Managed, performance-tuned WordPress hosting with backups, security hardening, SSL/CDN and staging. - [AI Optimisation](https://www.redsearch.com.au/seo-services/ai-optimisation/): Generative Engine Optimisation to get brands cited across ChatGPT, Gemini, Perplexity and Google AI Overviews via entity/schema structuring and citable content. - [Content Development](https://www.redsearch.com.au/seo-services/content-development/): Intent-led, E-E-A-T-aligned content, topic clusters and content-decay management. ## Resources - [Resources Hub](https://www.redsearch.com.au/resources/): 100+ guides, glossaries and original Australian data studies on SEO, AI search and digital marketing. - [SEO Glossary](https://www.redsearch.com.au/resources/seo-glossary/): Definitions of common SEO and search terms. - [How Long Does SEO Take](https://www.redsearch.com.au/resources/how-long-does-seo-take/): Realistic SEO timelines with keyword-difficulty examples. - [Domain Authority](https://www.redsearch.com.au/resources/domain-authority/): What domain authority is, how it is measured and its role in ranking. - [AI Content & SEO](https://www.redsearch.com.au/resources/ai-content-seo/): How AI-generated content interacts with Google ranking and quality guidelines. - [Local SEO Statistics (Australia)](https://www.redsearch.com.au/resources/local-seo-statistics-australia/): Current Australian local-search and Google Business Profile data. - [Google Algorithm Updates](https://www.redsearch.com.au/resources/google-algorithm-updates/): Reference on major Google algorithm updates and their SEO impact. ## Optional - [Sitemap](https://www.redsearch.com.au/sitemap/): Human-readable index of all pages. - [XML Sitemap](https://www.redsearch.com.au/sitemap.xml): Machine-readable sitemap of all indexable URLs. - [Privacy Policy](https://www.redsearch.com.au/privacy-policy/): How Red Search collects and handles data. - [SEO for Dentists](https://www.redsearch.com.au/seo-dentists/): Specialist SEO + GEO (AI search optimisation) for dentists and dental specialists across Australia. - [SEO for Doctors](https://www.redsearch.com.au/seo-doctors/): Specialist SEO + GEO (AI search optimisation) for doctors, GPs and medical specialists across Australia. - [Industries We Serve](https://www.redsearch.com.au/industries/): Directory of 11 industries and 120+ local business types we grow with specialist SEO + GEO. - [Construction & Trades SEO](https://www.redsearch.com.au/industries/construction-seo/): Specialist construction SEO + GEO for Australian trades: plumbers, electricians, roofers, builders and 20+ home services. Own the emergency call-outs, quote requests and AI recommendations in your service area. - [Healthcare SEO](https://www.redsearch.com.au/industries/healthcare-seo/): Specialist healthcare SEO + GEO for Australian clinics: GPs, dentists, specialists and allied health. AHPRA-compliant campaigns that own the Map Pack and get your practice recommended by AI. - [Law Firm SEO](https://www.redsearch.com.au/industries/legal-seo/): Specialist law firm SEO + GEO for Australian legal practices: personal injury, family, criminal, conveyancing and more. Rank for the case-value keywords and get cited by AI when clients ask who to call. - [Automotive SEO](https://www.redsearch.com.au/industries/automotive-seo/): Specialist automotive SEO + GEO for Australian workshops, dealerships, detailers and specialists. Be the first name drivers find, from emergency towing to new car sales. - [Real Estate SEO](https://www.redsearch.com.au/industries/real-estate-seo/): Specialist real estate SEO + GEO for Australian agencies, property managers, inspectors and appraisers. Win the vendors and landlords in your suburbs before the franchise down the road does. - [Financial Services SEO](https://www.redsearch.com.au/industries/finance-seo/): Specialist finance SEO + GEO for Australian accountants, mortgage brokers, advisers and insurance agencies. Build the trust signals Google demands of financial content and convert on them. - [IT Services SEO](https://www.redsearch.com.au/industries/it-services-seo/): Specialist IT services SEO + GEO for Australian MSPs, repair shops, AV and security integrators. Get found by the businesses that need their IT sorted now. - [Retail SEO](https://www.redsearch.com.au/industries/retail-seo/): Specialist retail SEO + GEO for Australian florists, jewellers, pet services and specialty stores. Turn nearby searches into foot traffic, calls and orders. - [Education SEO](https://www.redsearch.com.au/industries/education-seo/): Specialist education SEO + GEO for Australian daycares, tutors, studios, gyms and training providers. Fill classes, memberships and enrolments from local search, term after term. - [Hospitality SEO](https://www.redsearch.com.au/industries/hospitality-seo/): Specialist hospitality SEO + GEO for Australian restaurants, venues, caterers and event businesses. Get discovered, and booked, for the dates that matter. - [B2B SEO](https://www.redsearch.com.au/industries/b2b-seo/): Specialist B2B SEO + GEO for Australian commercial services: janitorial, signage, couriers, security and facility contractors. Win the recurring contracts that compound.