Find out how Gordon Powers achieved their SEO goals
Gordon Powers, Sydney-based electricians approached Red Search with the vision of significantly revamping their existing organic online exposure on Google. Gordon Powers specialises in both residential and commercial electrical projects and pride themselves on their excellence in customer service.
The Gordon Powers website was outdated, under-optimised and contained an excessive amount of pages that all needed to be restructured. This would require a detailed step-by-step strategy to restructure the website while not compromising on any existing Google SEO rankings.
The initial challenges the website had faced were:
Red Search worked closely with Gordon Powers to formulate a search strategy that would achieve results – both from an SEO and business perspective. Our SEO consultants first focused on restructuring core parts of the website that were the most important from a business perspective. From there, we worked down the priority list to restructure and re-optimise the entire website.
Our primary goals for the Gordon Powers search campaign included:
By following our step-by-step SEO strategy, Gordon Powers saw a successful website restructure without any compromisation of its existing Google rankings. Our main wins include:
The search landscape is ever-changing. Google regularly releases algorithmic search updates and new search result features that impact your business’ bottom line.
Stay at the forefront of search and speak to one of our specialists about how we can help grow your brand today.
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