Gordon Powers, Sydney-based electricians approached Red Search with the vision of significantly revamping their existing organic online exposure on Google. Gordon Powers specialises in both residential and commercial electrical projects and pride themselves on their excellence in customer service.

The Challenge

The Gordon Powers website was outdated, under-optimised and contained an excessive amount of pages that all needed to be restructured. This would require a detailed step-by-step strategy to restructure the website while not compromising on any existing Google SEO rankings.

The initial challenges the website had faced were:

  • Limited organic search presence on Google
  • No competitive search rankings
  • A large website that required restructuring
  • Low domain authority in a competitive industry

Proposed Solution

Red Search worked closely with Gordon Powers to formulate a search strategy that would achieve results – both from an SEO and business perspective. Our SEO consultants first focused on restructuring core parts of the website that were the most important from a business perspective. From there, we worked down the priority list to restructure and re-optimise the entire website.

Our primary goals for the Gordon Powers search campaign included:

  • Restructure of the website without resulting in loss of Google rankings
  • Re-optimisation of the website ensuring each page was completely SEO-friendly
  • Optimisation of existing pages to improve user experience
  • Removal of outdated on-page practices that were holding the website back from ranking competitively

Our Results

By following our step-by-step SEO strategy, Gordon Powers saw a successful website restructure without any compromisation of its existing Google rankings. Our main wins include:

  • Well-structured, SEO-friendly website foundation
  • A complete revamp of core pages that are the most important to business
  • No loss of SEO rankings on any prioritised page
  • A clean website that is now ready to rank competitively for the most competitive keywords in the industry

Find out how we can boost your business revenue through SEO.

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