Find out how Gordon Powers achieved their SEO goals
Gordon Powers, Sydney-based electricians approached Red Search with the vision of significantly revamping their existing organic online exposure on Google. specialise in both residential and commercial electrical work and pride themselves on their excellence in customer service.
The Gordon Powers website was outdated, under-optimised and contained an excessive amount of pages that all needed to be restructured. This would require a detailed step-by-step strategy to restructure the website properly while not compromising on existing Google rankings.
The initial challenges the website had faced were:
Red Search worked with Gordon Powers closely to formulate a search strategy that would work – both from an SEO and business perspective. We first focused on restructuring core parts of the website that were the most important from a business sales perspective. From there, we worked down the priority list to restructure and re-optimise the entire website.
Our primary goals for the Gordon Powers search campaign included:
By following our step-by-step search strategy, Gordon Powers saw a successful website restructuring without any compromise of its existing Google rankings. Our main wins include:
The search landscape is ever-changing. Google regularly releases algorithmic search updates and new search result features that impact your business’ bottom line.
Stay at the forefront of search and speak to one of our specialists about how we can help grow your brand today.
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