Find out how Evolve Cleaning achieved their SEO goal
Evolve Cleaning is Sydney’s premier commercial cleaning company. Evolve Cleaning specialises in all types of commercial cleaning services including office cleaning, hotel cleaning, school cleaning, strata cleaning, factory cleaning and more.
In 2017, Evolve Cleaning approached Red Search with the goal of capturing additional market share through the use of search engine optimisation (SEO).
To start, Evolve Cleaning had very minimal organic search presence despite having worked with SEO companies in the past. Our team were tasked with the challenge of picking up where they had originally left off and to hit the ground running. This was crucially important as the business had invested into SEO in the past, however, had seen minimal results.
The initial challenges the business had faced were:
Our team sat down with Evolve Cleaning’s management team to firstly understand more about their business. We worked to understand core parts about their cleaning business and the model of essentially how they operate.
We then put together an ongoing search strategy that would cover all keyword research, on-page optimisation, content writing, link building and conversion rate optimisation. All of these components worked inline to compliment Evolve Cleaning’s core business model.
We determined that in order to turn the business around our team would need a complete revamp on a lot of core areas of their website.
Our primary goals for Evolve Cleaning’s SEO campaign included:
Over a 2 year ongoing SEO campaign, we were able to achieve the following results for Evolve Cleaning:
The search landscape is ever-changing. Google regularly releases algorithmic search updates and new search result features that impact your business’ bottom line.
Stay at the forefront of search and speak to one of our specialists about how we can help grow your brand today.
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